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TRIPLEPOINTS OF INTEREST – WEEK OF FEB. 13

In TPoI this week, we see a sneak peek at the Nintendo Switch, mobile esports comes on the scene, and Microsoft releases news that we can expect to see an update at E3 regarding Project Scorpio. Here’s 3 minutes of the Nintendo Switch menus, thanks to an early shipment Although details regarding the Nintendo Switch …

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TRIPLEPOINTS OF INTEREST – WEEK OF FEB. 6

In this week’s TPoI; press reaction to Nintendo announcing 2-3 mobile games per year, E3 opens up to the “public”, and Valve confirms VR game development (no proof of Half-Life 3… yet). Nintendo Aims to Make 2-3 Mobile Games A Year From Now On In this week’s Q&A session for investors, Nintendo president Tatsumi Kimishima …

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TRIPLEPOINTS OF INTEREST – WEEK OF JAN. 30

This Valentine’s month brings us nothing but love… for Nintendo! (okay, and maybe a bit of controversy) This week’s TPoI include: Nintendo’s potential VR plans, a Switch Super Bowl commercial, a big fat lawsuit for Oculus, and Nintendo’s Fire Emblem is a gacha! Nintendo’s Fire Emblem introduces controversial Japanese concept of “gacha” Nintendo’s first free …

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TriplePoints of Interest – Week of Jan. 23

In the first TriplePoints of Interest of 2017, the big stories this week center around an Overwatch milestone, Switch prediction, and a new tabletop-focused version of PAX. It’s 2017. Welcome to the future! Overwatch Hits 25 million Player Milestone Overwatch, Blizzard’s competitive team-based shooter that debuted in May 2016, now has more than 25 million …

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Streamer Gift Guide 2016

Tis the season for gift guides. You can’t click a link in a google search without tripping over a “10 best tech gifts” story. One category of guide is always missing though: what to get for content creators. More accurately, this guide is for the friend/parent/significant other of a content creator. One of the great …

BlizzCon 2016

The Brand Benefits of Publisher Conventions – BlizzCon

Conventions and the video game industry go hand-in-hand: there’s the Penny Arcade Expo (PAX), Germany’s Gamescom, Comic-Cons, and more. Other than QuakeCon (and EA Play this year), it’s rare for publishers to host their own consumer-facing “mega event.” Most companies like Capcom, Ubisoft, and Nintendo share the stage and make special reveals during E3 (which …

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TwitchCon 2016: Amazon’s Growing Twitch Presence

The content creator market is maturing and growing. Bigger and more established companies are beginning to see the value in investing in the space, and nowhere was that more apparent than at TwitchCon 2016. For the second annual event, TwitchCon relocated to San Diego and we began to see Amazon’s impact on Twitch start to …

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Top Five TwitchCon Takeaways for Communicators

“How can we get our game on Twitch?” As PR professionals, this is a question we often hear from our gaming clients. Alongside the oft-coveted cover story in print, or the front-page online feature, the industry has now fully embraced streaming as a critical goal in a campaign to drive awareness and sales. Twitch, of …

Image credit: Riot Games

TriplePoints of Interest – Week of October 24

This week in news from the gaming world… the League of Legends World Championship is being held this weekend with a record-breaking  prize pool of $5.07 million; Microsoft showed off more VR capabilities during its press conference on Wednesday; and  Kongregate is moving into the PC game publishing space with its first Steam release.