I had the privilege of moderating a panel at this year’s Mobile Gaming USA West, held in San Francisco on May 14-15. The event drew some of the top minds in mobile game development, publishing and services, all sharing their thoughts on the current state of the industry, and offering advice on the immediate challenges …
Rich Jones represented TriplePoint during the 7th annual TiE CON in Boston, a conference that brings together both established and startup entrepreneurs in Technology, Life Sciences, Education, and Cleantech. The boot camp covered New Marketing for the Socially Digital Age.
Geoffrey Moore was ahead of his time when he wrote Crossing the Chasm. After reading his analysis on bridging “the Chasm” between early adopters and the mainstream market, I realized that this was an essential idea that’s been overlooked by many young startups. Some companies don’t know where to begin with their marketing efforts, and …
If there is one thing I’ve learned from a former convicted felon, Neal Caffrey (on White Collar), it’s that you need to dress the part. Neal is such a charming guy not just because of his smooth moves or his way with words – it’s the way he presents himself. I’m like Neal. I walk …
One day in October 2012, I happened across this YouTube video with a top-down view of PSY’s concert in Seoul. Over 80,000 people were in attendance, with the crowd spanning entire city blocks. Every member of the audience was singing along in unison with PSY who was on stage addressing the crowd as if he …
This is my Corley Motors keychain. Corley Motors is a fictional motorcycle manufacturer that the player, as gang leader Ben, must save from a hostile takeover in the classic LucasArts adventure Full Throttle. Together with Grim Fandango and his work on the Monkey Island series and Day of the Tentacle (all also LucasArts games), Full Throttle is one of the original games that established …
Location-based games have had a number of notable titles over the years, as designers and developers have tried to gamify locations, or localize games, or whichever approach they feel like taking. While there are some notable exceptions, of course, the majority of these titles tend to follow this pattern:
In the tech and digital entertainment industries, late October and early November traditionally mark a particularly busy time, with product launches left and right, and a major scramble to finalize plans and promotions in advance of the looming holiday season. This year, busy East Coasters were slammed with an additional challenge – Hurricane Sandy, dubbed …
One of my biggest gripes about the Nintendo Wii was the idea of having to jot down lengthy friend codes to play with friends and colleagues online. Talk about counterproductive measures to experience “social” gaming. However, earlier today, it was revealed that multiple user IDs will be able to be stored on the Wii U, …
It’s said that imitation is the sincerest form of flattery. We don’t feel especially flattered, in this instance, though – you may have seen a hoax circulating recently, suggesting TriplePoint is a part of the Halo 4 review campaign, and making unprofessional demands of journalists. We don’t represent Halo, nor do we represent Microsoft, and …
Almost exactly ten years ago, I finished for the first time The Legend of Zelda: Ocarina of Time. It was that moment when I first identified as a gamer and felt a devotion to video games that I was at the time too young to understand. But over the next ten years, that devotion grew …
Congratulations on taking the plunge into the mobile games market! No doubt it’s been a remarkable and difficult journey for you and your game, but the design is nearly perfect, and you’re ready to share your creation with the world. Mobile games have come a long way since we first figured out how to put …
In the farthest reaches of the Smithsonian, at the end of a dark corridor, was a large screen indicating the entrance to the Art of Video Games exhibit. On the large screen were snippets of video game cut-scenes from various video games, old and new, from Pac-Man to Heavy Rain. What really caught my eye …
Whether or not E3 is still the games industry’s foremost gathering, or whether that honor has been usurped by shows like GDC or PAX, one thing about E3 remains true every year: It’s nuts. Whether you’re an exhibitor or a reporter, you can expect to run yourself ragged, staying on your feet for hours on end, …
Many New Yorkers are gearing up for the July launch of Citi Bike, the bike sharing system that gives members access to over 10,000 bikes around the city. By heading to one of over 600 kiosks, New Yorkers can swipe their credit card to rent bikes that can be returned to any other station. Much …