BlizzCon 2016

The Brand Benefits of Publisher Conventions – BlizzCon

Conventions and the video game industry go hand-in-hand: there’s the Penny Arcade Expo (PAX), Germany’s Gamescom, Comic-Cons, and more. Other than QuakeCon (and EA Play this year), it’s rare for publishers to host their own consumer-facing “mega event.” Most companies like Capcom, Ubisoft, and Nintendo share the stage and make special reveals during E3 (which …

Twitch Prime

TwitchCon 2016: Amazon’s Growing Twitch Presence

The content creator market is maturing and growing. Bigger and more established companies are beginning to see the value in investing in the space, and nowhere was that more apparent than at TwitchCon 2016. For the second annual event, TwitchCon relocated to San Diego and we began to see Amazon’s impact on Twitch start to …

TwitchCon Hall

Top Five TwitchCon Takeaways for Communicators

“How can we get our game on Twitch?” As PR professionals, this is a question we often hear from our gaming clients. Alongside the oft-coveted cover story in print, or the front-page online feature, the industry has now fully embraced streaming as a critical goal in a campaign to drive awareness and sales. Twitch, of …

Image credit: Riot Games

TriplePoints of Interest – Week of October 24

This week in news from the gaming world… the League of Legends World Championship is being held this weekend with a record-breaking  prize pool of $5.07 million; Microsoft showed off more VR capabilities during its press conference on Wednesday; and  Kongregate is moving into the PC game publishing space with its first Steam release.

TriplePoints of Interest – Week of September 5

This week in TriplePoints of Interest includes gaming highlights from the 2016 Apple press conference, Sony unveils the new PlayStation 4 Pro, World of Warcraft: Legion sells more than 3.3 million copies in 24 hours, and several major North American esports organizations formed the Professional Esports Association.