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Marketing at SXSW: Go Big Or… Don’t?

This was my second year attending Austin’s SXSW Interactive and I’m surprised to say that I was quite blown away with the growth in attendees and content, even from just one-year prior. There was something for everyone: Nike+ court to get your slam-dunk on? Done. Free BBQ Tacos with wet wipes and antacid accompaniments? Easy. …

WIRED: A Look Into the Future

     =      Conferences are like a box of chocolates… You never know what you’re going to get. Beyond the famed Forrest Gump reference, you get what I’m talking about- opening that box full of ambiguously filled, homogenous mirage of brown. In an effort to stay classy, you slyly poke a hole in …

Don’t Work…Rework!

A book full of “Don’ts” and “No’s” sounds a little exhausting and damp, yet Rework is inspiring — a breath of fresh air. Fortuitously, this book reminded me of my year living abroad in Indonesia. I struggled to grasp the culture there when some things just seemed opposite to what I’d been told and done …

8 Takeaways From PR Summit Conference 2011

On Wednesday, TP teamsters Amanda, Sonya, and Ashley joined other media influencers and PR professionals at the 2nd annual PR Summit Conference held at The St. Regis in downtown San Francisco. From early morning to late evening, the conference was buzzing with eager professionals who attended workshops, listened to keynotes, and squeezed in some networking. Major topics …