Video Games and the Human Brain

Video games challenge players to solve problems, overcome obstacles and, in many cases, learn. While some argue that games can be extremely effective education tools, researchers have just started to scratch the surface of what actually happens in our brain when we play games. Cerebral Cortex, a research journal for papers about the study of …

The Conrad Foundation: Education and Entrepreneurship

The Conrad Foundation is a non-profit science education organization that connects brilliant high school students with today’s science and business leaders to foster an educational community to inspire the next generation of innovators. Before I go on, you should know that TriplePoint represents The Conrad Foundation on a pro-bono basis. The Conrad Foundation is working …

Top Ten Video Game PR Moments of 2009

It’s December, and ’tis the season to sit back with friends and family, have some eggnog, and organize an entire year’s worth of events into convenient, easily understandable list form – preferably condensing it to no more than 10 events, otherwise you’ll be… hey what’s that over there? That’s right! It’s a list of the …

Call of Differentiation Part 2: Missed Connections

A few months ago I wrote about the unfortunate confusion over the Modern Warfare and Call of Duty brands. Infinity Ward had just conceded to assuming the Call of Duty label for their upcoming blockbuster Modern Warfare 2, and they and Activision were ramping up for a massive marketing campaign. I showed how Modern Warfare …

Heir to the Throne of Entertainment Not All About Looks

This week Activision CEO Bobby Kotick expressed his opinion that gaming will “eclipse” film and television within the next five years by essentially crossing the “uncanny valley,” bringing the emotional connection between humans and computer generated characters full circle. Though graphical processing will continue to improve, the fact is that graphics alone aren’t going to …

Call of Differentiation

The Call of Duty franchise is one of the most successful and iconic video game brands of all time, partially because development of each game alternates between two studios, Infinity Ward and Treyarch, allowing publisher Activition to release a new full game each year. But that boon has turned into a burden as the desire …

Playing the Public Relations Game at E3

A few weeks ago I had the opportunity to attend E3, the largest gaming event of the year and an indicator not only of the current health of the industry, but of the technology that will carry it through the next year. 2009 was a show of rebirth for a conference traditionally mired in spectacle …

Anastasia Goodstein of Ypulse.com – Emerging Trends in Online Marketing to Teens and Tweens

For the fourth installment of the TriplePoint speaker series, Anastasia Goodstein, Founder and Editor in Chief of Ypulse.com, joins us to discuss the challenges and current trends in online marketing to teens and tweens. Anastasia is an award-winning blogger and often-quoted expert on American tweens, teens and early twentysomethings, and has worked in media for …

Wall Street Journal Looks Ahead to 3D Gesture Recognition

Jerry A. Dicolo, writer for Dow Jones Newswires, wrote a fascinating piece in the Wall Street Journal about the emergence of 3D camera technology in consumer electronics. As computer manufacturers race to incorporate the latest touch screen functionality, another group of companies are working toward the next wave of interface technology, gesture recognition in 3D …

TriplePoint Speaker Series #3: Dan Hsu

Last week we were joined by Dan Hsu, former Editor in Chief of EGM and Co-Founder of the recently launched, Bitmob. Dan spoke with us about his extensive experience in game magazine publishing, the challenge of incorporating casual game coverage with a hardcore voice, the role he feels community has in the editorial process, what …

Is Video Game Print Media Dying or Evolving?

This week I came across a short article titled, “The Fallacy of the ‘Print is Dead’ Meme”, by Michael Josefowicz. Josefowicz, a veteran of the print media industry, explains that the ‘Print is Dead’ is a meme that is generally perpetuated on a basis of anecdotal generalization by a small but very vocal group of …

High School Students Honored by Pete Conrad Foundation

This past week we were fortunate enough to work with the Pete Conrad Foundation in promoting the Pete Conrad Spirit of Innovation Awards, a competition for high school students to design the products of the future, facilitating commercial success in either of three categories: personal spaceflight, lunar exploration or renewable energy. The finalist teams all …

Softkinetic’s Gesture Recognition Interface Featured on KRON 4 Bay Area News

Gabriel Slate of, The Tech Report with Gabriel Slate came to TriplePoint’s Union Square office to check out Softkinetic’s revolutionary gesture recognition interface technology. This product, produced through a partnership with France Telecom’s IPTV provider, Orange TV, is a seamless, gesture-based interface that allows television viewers to manage their TV and web content without complicated …