SXSWi – Embracing Chaos for Marketing Success

TriplePoint joined more than 19,000 people for the largest South by Southwest Interactive yet. With nearly 36% more attendees than last year, and talk of capping registration for 2012 so growth doesn’t become unmanageable, SXSWi produced a fire hose of marketing messages. From big brands like Pepsi and Chevy, to entrepreneurs hitching a ride on …

Bolt’s Pocket God Continues App Store Domination

More than a year after its initial launch, Pocket God continues to top the App Store charts with over two million copies sold. Bolt Creative’s Dave Castelnuovo and Allen Dye keep the craze, well, crazy, through clever content updates, community engagement and tons of humor. The benevolent deities on the PR team help keep Pocket …

A Social Media Makeover for the Beauty Industry

  The New York Times ran an article about the rise of “Everywoman” Lauren Luke, a single mom from the UK who has garnered over 50 million views for her YouTube makeup instruction videos, and is now launching her own product line. Beauty execs say that user-created videos are “not a threat,” however, the passion …

Social Gaming Summit – A Brief Lexicon

Step away from your farm, restaurant or jewels for a few minutes for a quick overview of the Social Gaming Summit through the top terms of the day: Virality and the “viral loop” – Virality, or the ability of something to grow virally, is a critical factor in the success of a social game. In a …

Pocket God Adds Depth, Redemption for the Islanders?

Pocket God developers Bolt Creative have achieved the impressive feat of 16 updates in 16 weeks, and the latest episodes – referred to fondly as the “Trinity” – add new depth and mystery to the game. After the harassment the islanders have suffered at the hands of over 800,000 players, maybe it’s time for them …

GDC Europe Speaker Submission Deadline Extended – May 8

The speaker submission deadline for GDC Europe has been extended until next Friday, May 8. Taking place in Cologne, Germany on August 17 – 19, GDC Europe happens right before GamesCom (the consumer show) and is the new incarnation of Games Convention Developers Conference (GCDC). I’ve participated in GCDC the past two years, and found …