In the tech and digital entertainment industries, late October and early November traditionally mark a particularly busy time, with product launches left and right, and a major scramble to finalize plans and promotions in advance of the looming holiday season. This year, busy East Coasters were slammed with an additional challenge – Hurricane Sandy, dubbed …
It’s no secret that today’s PR pro faces substantial challenges. The advent of social networking and the continued proliferation of blogging have proven highly (warning, buzzword!) disruptive to the field, creating countless new influencers in virtually every industry. What’s more, influence is increasingly determined not by the publication one writes for but the ability to …
2009′s The Curse of the Mogul theorizes that a rockstar mentality drives media moguls to make ultimately unsound business decisions. Two prime cornerstones of this theory are that CEOs of leading content providers pursue growth through costly acquisitions in the hope of achieving “synergy” and in the belief that “content is king.” You’ve guessed where this is going. …
TriplePoint LA and SF made a trek to the great Northwest this week – not, however, in homage to the TP-admired classic Oregon Trail, but rather to attend LOGIN 2011, the growing, Seattle area-based online games conference. On our agenda: Moderate not one but two panels, Demo the slew of Paradox Interactive titles nominated for …
We wrote last week about a select few brands that embraced the chaos and made a splash at SXSWi – but making the most of your time in Austin isn’t just about maximizing brand exposure. There are many opportunities (and pitfalls) facing any attendee. How do you ensure you best represent your company, make those …
Rockstar is justifiably one of the most well-regarded publishers and developers in the industry. The company has tremendous positive equity with both consumers and the gaming press, delivering one critically-acclaimed AAA title after another. Many of the reasons Rockstar is such a powerhouse are relatively evident. To name a few: technical excellence, engaging gameplay, “it’s …