blog - pixar

How to Be Innovative

There must be something in the water. In Silicon Valley, innovation runs deep and entrepreneurs seem to be everywhere you look. There are countless go-getters who all believe they have the next big idea and are willing to drop everything to prove it. Even beyond the world of tech meetups and conferences, it seems like …

What’s the Next Big Thing?

Everybody wants to know—what’s the next big thing? Last week, we turned to Ben Parr from Mashable for insight on what’s hot in social. Ben spoke at an SFAMA event over at PeopleBrowser to discuss “The Future of Social and Tech.” His presentation began with an intro highlighting how social media has made communication among …

The Power of Storytelling

In Seth Godin’s All Marketers Are Liars, he emphasizes the power of storytelling. Humans have been storytelling for ages and Godin explains why it is the best way to spread an idea. Too often, marketing focuses on product features and the word doesn’t get out. People want to talk about remarkable products and experiences. Messages …

Are We Blowing Another Bubble?

Last Thursday, we stopped by the Automattic Lounge at Pier 38 in San Francisco to hear a panel of venture capitalists and Silicon Valley entrepreneurs answer the question—are we blowing another bubble? Moderated by VentureBeat’s Owen Thomas, discussion began by asking how to spot signs of a bubble. Panelists included Paul Martino, chairman of Aggregate …

Mick Bobroff of Ernst & Young LLP to Keynote Digital Media Law Conference in San Francisco on April 29

New Speakers and Panels Announced for the Digital Media Law Conference in San Francisco on April 29 The conference will commence with keynote speaker Mick Bobroff, partner in Ernst & Young’s Northern California Technology practice, examining revenue recognition models for the sale of virtual goods. Additionally, speakers will address a range of vital topics at …

Appreciate Your Fan Base

Bolt Creative’s iPhone game, Pocket God, is one of the most successful games in the App Store. They have sold over 2 million units in a little over one year. Furthermore, the game has accumulated a loyal fan base—an impressive feat that many games never achieve. Bolt Creative’s success in building a strong following can …

Social Gold Drives Repeat Purchases of Virtual Goods

Social Gold, the premier virtual economy platform, has recently shared some intriguing facts on users’ spending behavior within social games. Social Gold offers users a seamless in-game payments experience so players can purchase virtual goods without disrupting gameplay. New stats that were recently  posted on Social Gold’s blog show that their virtual economy platform increases …

Future of Media

Some of the most forward-thinking leaders within the entertainment industry attended the Future of Media conference today at the Stanford Graduate School of Business to discuss the challenges and opportunities that lie ahead in the media industry. The discussion panels covered topics including the future of interactive entertainment, television and film, social media and news, …

The Age of Interactive Entertainment

The entertainment industry has become increasingly interactive as people take more control of the media they consume. Since the emergence of reality television, entertainment has become less passive with viewers playing an active role in the experience. As shows become readily available on the Internet, viewers have more power and more choice. Execs in the …

Marketing High-Tech Products to Mainstream Consumers

How does a new high-tech product become popular and translate from a fad into a lasting trend? It is challenging for high-tech products to achieve widespread success among mainstream consumers. People are notoriously resistant to change and it takes time and a lot of coaxing to covert a new high-tech product used by gadget-obsessed geeks …