The Next-Gen War Has Changed: The Long Road Ahead

It’s been almost eight years since the Xbox 360, PlayStation 3, and Wii launched. It was quite a spectacle; the gaming industry boomed and helped create new ventures in e-Sports and online broadcasting. Gaming became a mainstream phenomenon. Yet, there seems to be a lack of enthusiasm for the new console launches. When the PS3 …

Building a Bridge Over a Chasm

    Geoffrey Moore was ahead of his time when he wrote Crossing the Chasm. After reading his analysis on bridging “the Chasm” between early adopters and the mainstream market, I realized that this was an essential idea that’s been overlooked by many young startups. Some companies don’t know where to begin with their marketing efforts, …