kickstarter-logo-light

8 PR Tips for Kickstarter Projects

Over the past year, we’ve been hearing from developers who want PR support not for the launch of their game, but for their Kickstarter projects. Promoting a Kickstarter project bears some similarity to a traditional product PR campaign; however, there are some major differences that will influence the way you approach a PR effort. Like …

PR Tips for App Developers

The secret to a successful app is a combination of factors, some of which you can control, others you can’t. In order to do well in the oversaturated app marketplace it’s essential to put yourself in the best possible position for success. App success starts with a great idea, it hinges on execution during development, …

Anatomy of an App Launch: Photogram

Today marks Day One in the public life of Photogram, a new photo sharing app from Timelines, Inc., but Photogram’s life began well before launch with months of development and strategic PR planning leading up to a successful launch day. The #1 reason that Timelines is positioned to succeed with Photogram is because they identified …

Google Instant – A Quantum Leap Forward in Search?

The big news in tech last week was Google’s announcement of a new search feature – Google Instant. The promise of Google Instant is that it will provide instant search results as you type into the google search bar, changing dynamically with each new letter entered. This represents a remarkable innovation in web search which …

What the *&%$ is my Social Media Strategy?

Facebook recently gave a presentation to PR executives. The video is over an hour long, but some interesting points emerged that can help frame your social media recommendations for clients. We all know how to create a Facebook fan page and I think at some point we have all recommended a client create one for …

In the Future, Videogames Will Play You

What will videogames look like in thirty years? How will we interact with them? When we look back at 2010 in the year 2040, what will we think of the games that people play today? Will videogames ever achieve cultural acceptance and importance on the level of other established art forms? All of these questions …

NY Gaming Meetup Continues to Heat Up

The New York Gaming Meetup is a monthly networking event for professionals in the game industry in and around New York City. Now in it’s second year of existence, the NY Gaming Meetup has featured a wide variety of demos from up-and-coming start-ups like regular presenter Miharo Games to some of the most successful NY-area …

Superfast Internet is Coming, Thanks to Google

Yesterday, google announced a plan to build its own ultra high-speed broadband network with speeds more than 100 times faster than what we have now. This is great news! But not for us, right now anyway. This network is just a test that will be rolled out slowly to at least 50,000 and up to …

How NOT To Do iPhone App PR

This story is a bit old by internet standards, but it’s important and helpful for app developers out there who want to DIY their PR. TriplePoint can help you design and execute a PR strategy, sure, but we would be doing a disservice if we did not also highlight instances where a PR strategy went …

Spotlight with Bloomberg TV’s Tech Reporter

Michele Steele is a Chicago-native who now lives in New York City and works as a reporter for Bloomberg TV. A graduate of Columbia Journalism School, Michele quickly made a name for herself as a reporter on the floor of the New York Stock Exchange, covering stocks and the economy for over 100 local stations …

Spotlight with TIME’s New Tech Editor

In what hopes to be a recurring feature we will be turning the tables around on a prominent journalist and making them the subject of a short interview. Our goal is to bridge the gap between journalists and PR professionals and foster better relationships in our daily work lives. If you have any suggestions for …

Karate Kid Wins Wiimbledon – Real Winners are the Kids

While tennis pros battled it out in London this past weekend, the real athletes could be found at Wiimbledon 2009 on Saturday at Barcade in Williamsburg, Brooklyn. Competition was fierce at the 3rd annual Wiimbledon, the world’s largest competitive Wii tennis tournament, where over 100 Wii-athletes and spectators came to compete on the virtual courts …

TriplePoint NY In Position

TriplePoint NY has moved into a new office space in Manhattan’s Flatiron district. The new office is located just steps from Madison Square Park and the Flatiron building and is walking distance from Union Square, Midtown, and nearly every subway line. Crain’s New York Business recently highlighted the area as one of the top neighborhoods for …