BlizzCon 2016

The Brand Benefits of Publisher Conventions – BlizzCon

Conventions and the video game industry go hand-in-hand: there’s the Penny Arcade Expo (PAX), Germany’s Gamescom, Comic-Cons, and more. Other than QuakeCon (and EA Play this year), it’s rare for publishers to host their own consumer-facing “mega event.” Most companies like Capcom, Ubisoft, and Nintendo share the stage and make special reveals during E3 (which …

TriplePoints of Interest – Week of September 5

This week in TriplePoints of Interest includes gaming highlights from the 2016 Apple press conference, Sony unveils the new PlayStation 4 Pro, World of Warcraft: Legion sells more than 3.3 million copies in 24 hours, and several major North American esports organizations formed the Professional Esports Association.

timcook

TriplePoints of Interest – Week of July 25

Three weeks later, Pokémon GO continues to generate massive headlines! This week we’ve highlighted notable coverage about Pokémon GO’s San Diego Comic-Con takeover, Mark Zuckerberg’s love for Pokémon GO, and an recent report on Pokémon GO app downloads. Also worth a look: Twitter is streaming esports, Dota 2 adds VR spectator mode, and Doom: The Board Game is coming …