BlizzCon 2016

The Brand Benefits of Publisher Conventions – BlizzCon

Conventions and the video game industry go hand-in-hand: there’s the Penny Arcade Expo (PAX), Germany’s Gamescom, Comic-Cons, and more. Other than QuakeCon (and EA Play this year), it’s rare for publishers to host their own consumer-facing “mega event.” Most companies like Capcom, Ubisoft, and Nintendo share the stage and make special reveals during E3 (which …

TriplePoints of Interest – Week of September 5

This week in TriplePoints of Interest includes gaming highlights from the 2016 Apple press conference, Sony unveils the new PlayStation 4 Pro, World of Warcraft: Legion sells more than 3.3 million copies in 24 hours, and several major North American esports organizations formed the Professional Esports Association.

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TriplePoints of Interest – Week of July 25

Three weeks later, Pokémon GO continues to generate massive headlines! This week we’ve highlighted notable coverage about Pokémon GO’s San Diego Comic-Con takeover, Mark Zuckerberg’s love for Pokémon GO, and an recent report on Pokémon GO app downloads. Also worth a look: Twitter is streaming esports, Dota 2 adds VR spectator mode, and Doom: The Board Game is coming …

centralpark

TriplePoints of Interest – Week of July 18

The Pokémon craze continues to hit the United States — and now in several countries including Germany, United Kingdom, and Japan! This week in TPOI we’ve recapped, at a high level, some of the most positive and unique Pokémon GO milestones generating publicity. In other key industry news, Microsoft has announced the Xbox One S …

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TriplePoints of Interest – Week of June 13

This week in TPoI, we covered several important industry news stories outside of E3, including Gawker’s bankruptcy, Overwatch’s first major tournament, and Michael Bay’s journey into VR gaming. Additionally, if you’d like to hear about some of the top announcements at E3 this year, please check out our roundup on the TriplePoint blog, here.