Rich Jones represented TriplePoint during the 7th annual TiE CON in Boston, a conference that brings together both established and startup entrepreneurs in Technology, Life Sciences, Education, and Cleantech. The boot camp covered New Marketing for the Socially Digital Age.
Geoffrey Moore was ahead of his time when he wrote Crossing the Chasm. After reading his analysis on bridging “the Chasm” between early adopters and the mainstream market, I realized that this was an essential idea that’s been overlooked by many young startups. Some companies don’t know where to begin with their marketing efforts, and …
If there is one thing I’ve learned from a former convicted felon, Neal Caffrey (on White Collar), it’s that you need to dress the part. Neal is such a charming guy not just because of his smooth moves or his way with words – it’s the way he presents himself. I’m like Neal. I walk …
One day in October 2012, I happened across this YouTube video with a top-down view of PSY’s concert in Seoul. Over 80,000 people were in attendance, with the crowd spanning entire city blocks. Every member of the audience was singing along in unison with PSY who was on stage addressing the crowd as if he …
In the tech and digital entertainment industries, late October and early November traditionally mark a particularly busy time, with product launches left and right, and a major scramble to finalize plans and promotions in advance of the looming holiday season. This year, busy East Coasters were slammed with an additional challenge – Hurricane Sandy, dubbed …
It’s said that imitation is the sincerest form of flattery. We don’t feel especially flattered, in this instance, though – you may have seen a hoax circulating recently, suggesting TriplePoint is a part of the Halo 4 review campaign, and making unprofessional demands of journalists. We don’t represent Halo, nor do we represent Microsoft, and …
Whether or not E3 is still the games industry’s foremost gathering, or whether that honor has been usurped by shows like GDC or PAX, one thing about E3 remains true every year: It’s nuts. Whether you’re an exhibitor or a reporter, you can expect to run yourself ragged, staying on your feet for hours on end, …
The secret to a successful app is a combination of factors, some of which you can control, others you can’t. In order to do well in the oversaturated app marketplace it’s essential to put yourself in the best possible position for success. App success starts with a great idea, it hinges on execution during development, …
TriplePoint New York is often asked about life in Silicon Alley. We get questions such as “what companies do we need to meet, what co-working spaces do we need to check out,” and more from our colleagues and contemporaries on the West Coast. While there are numerous growing technology companies with offices in the “Alley,” …
A little book hit the shelves recently, called Fifty Shades of Grey. The racy trilogy by Australian author E L James has spent nine weeks on the New York Times Bestseller List for combined eBook and print fiction. The sequential two books have been steadfastly trailing along in second and third. Prior to its success …
Two weeks ago, hundreds of game industry professionals and industry hopefuls gathered for the fourth installment of East Coast Game Conference in Raleigh, North Carolina. While the southeast doesn’t quite have the bustling industry reputation of San Francisco or Los Angeles, attendees didn’t seem to mind in the least. That a show planned almost entirely …
Instagram selling for $1 billion dollars generated surprise, and envy. Perhaps people can understand a strategic rationale for Facebook buying it, or competitive impulse, but the befuddlement remains. You can hear the suppressed snicker coming from the mainstream business prairie: they weren’t making money, but hey, for the team itself, hooray! Everyone agrees they’re really nice young …
There must be something in the water. In Silicon Valley, innovation runs deep and entrepreneurs seem to be everywhere you look. There are countless go-getters who all believe they have the next big idea and are willing to drop everything to prove it. Even beyond the world of tech meetups and conferences, it seems like …
The recent rise of mobile as a key platform in the gaming space is accompanied by meteoric growth in asynchronous gameplay. Not what you typically envision when hearing of the latest “multi-player videogame,” asynchronous games do not require the two or more participants to be playing simultaneously; rather, players make turns at their convenience. Chart …
On July 22, 2011, Anders Behrig Breivik killed 77 people in a horrific tragedy in Norway. Within a day, game-centric journalism sites and blogs began covering stories about the killer because Breivik wrote a 1500 page manifesto that included recommendations on using Call of Duty: Modern Warfare 2 as training for an inevitable war with Islam. He …