Rich Jones represented TriplePoint during the 7th annual TiE CON in Boston, a conference that brings together both established and startup entrepreneurs in Technology, Life Sciences, Education, and Cleantech. The boot camp covered New Marketing for the Socially Digital Age.
Two weeks ago, hundreds of game industry professionals and industry hopefuls gathered for the fourth installment of East Coast Game Conference in Raleigh, North Carolina. While the southeast doesn’t quite have the bustling industry reputation of San Francisco or Los Angeles, attendees didn’t seem to mind in the least. That a show planned almost entirely …
On July 22, 2011, Anders Behrig Breivik killed 77 people in a horrific tragedy in Norway. Within a day, game-centric journalism sites and blogs began covering stories about the killer because Breivik wrote a 1500 page manifesto that included recommendations on using Call of Duty: Modern Warfare 2 as training for an inevitable war with Islam. He …
Which social ploys do you employ in trying to generate discovery for your game? Here are a few of the usual suspects: The Persistent Pesky Pop-Up “Hey, you just set a high score! Want to share it? Oh, you’ve leveled up, that’s awesome; you ought to post about that! Did you know this game is …
In the past few years, so much has changed for social media that little of our quaint old landscape remains at all anymore – at least, not as it once was. Now it’s spread to encompass much, MUCH more than a few social networks. Social media affects every corner of the media landscape – traditional …
You’re getting ready to unleash the best game ever upon the unsuspecting public. This game is addictive, clever, charming, challenging, and fun as hell. The design is coming together nicely, the art is jaw-dropping, and your focus testers love it – even your mom loves it, and she doesn’t even play video games. All anybody …
I’m reading through the Hunger Games series right now because, at this point, how could you not? In the ninth chapter of the first book, main character Katniss has just been chosen as a tribute, or contestant, in the annual Hunger Games where members from each district fight to the death. The Games are held …
It takes a special breed of influence (and persuasion) to inspire others to WANT something (on their own, for themselves) from within. Public Relations Prequel One of the first metaphors – and one of the first PR lessons – I remember was at age 12 when my mom explained how and why I needed to …
What does the Stop Online Piracy Act (SOPA) mean to you, if you’re in public relations? Nothing good. For a business increasingly dependent on social media, whose arsenal has always relied upon viral, user-shared content, and whose aim is to get everyone talking about their clients, SOPA poses a significant threat. If it is somehow …
A book full of “Don’ts” and “No’s” sounds a little exhausting and damp, yet Rework is inspiring — a breath of fresh air. Fortuitously, this book reminded me of my year living abroad in Indonesia. I struggled to grasp the culture there when some things just seemed opposite to what I’d been told and done …
Some of digital media’s brightest and most passionate branding minds were at Emerge Memphis yesterday for an event from LaunchMemphis and Southern Growth Studios, “Masters of the New Modes: Insights and Innovations from the Blending Worlds of Tech, Marketing and Culture.” Adrian Ho and C.C. Chapman, two leaders in innovation, interactive marketing and user experience …