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TriplePoints of Interest – Week of April 13

Welcome back to our snippet of the top news in tech and games this week! The burning question this week is, of course, who has pre-ordered an Apple Watch? Sound off in the comments! Will the Apple Watch disrupt both the tech AND fashion world? The Apple Watch craze is in full force clocking in …

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TriplePoints of Interest – Week of April 6

Welcome to a new weekly feature here on the TriplePoint blog: TriplePoints of Interest, where we recap the biggest news from around the games and tech industry, plus subjects we just can’t stop talking about around the office! Fixing the image of free-to-play The image of free-to-play games has been a hot topic as of …

How to Leverage Content Marketing for PR

Developing a consistent and useful content campaign is time-consuming, but it’s a non-negotiable for today’s marketers that want to amp up search results and engage potential customers with thoughtful blogs, webinars and whitepapers. To make the most of this hard work, marketers can “double-dip” by leveraging the content development process for another element of the …

Should YouTubers Be Considered Journalists?

Much in the same way that bloggers rose a decade ago to disrupt the media landscape by giving readers immediate access to information over their print brethren, YouTubers have arrived in a similar fashion to give a new, younger audience a fresh perspective on the games they love. Though YouTubers have been around for the …

Fast moving startup founders take the stage at "The Battle for the Marketing Cloud" event.

5 Takeaways from The Battle for the Marketing Cloud Event

On Tuesday we helped our friends at DoubleDutch put on a panel discussing what’s next in marketing technology and how startups can capitalize on the skyrocketing CMO tech budget. The event was called “The Battle for the Marketing Cloud,” and it was a hit! CEOs from DoubleDutch (social events platform), KISSmetrics (data analytics), Traackr (influencer …

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8 PR Tips for Kickstarter Projects

Over the past year, we’ve been hearing from developers who want PR support not for the launch of their game, but for their Kickstarter projects. Promoting a Kickstarter project bears some similarity to a traditional product PR campaign; however, there are some major differences that will influence the way you approach a PR effort. Like …

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Lend Me Your Ears: A Guide to Selecting Podcasts

Management theorist Peter Drucker wrote many tips on how executives should obtain knowledge. Here’s one tip from his book The Effective Executive: “The first thing to know is whether you are a reader or a listener. Far too few people even know that there are readers and listeners and that people are rarely both. Even fewer …

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Should Gaming News Report on Anders Behring Breivik?

On July 22, 2011, Anders Behrig Breivik killed 77 people in a horrific tragedy in Norway.  Within a day, game-centric journalism sites and blogs began covering stories about the killer because Breivik wrote a 1500 page manifesto that included recommendations on using Call of Duty: Modern Warfare 2 as training for an inevitable war with Islam.  He …