TriplePoints of Interest – Week of May 25

Clearly, the big news of this week came out of Google I/O, but that doesn’t mean there aren’t fun (indie) game sales happening that might catch your attention. Ladies and gentlemen, here is this week’s TriplePoints of Interest! What intelligence does Android M have for us? (Cue spy music) Google I/O shook up Silicon Valley …

TriplePoints of Interest – Week of May 18

A lot of fun news coming from Nintendo this week. The Nintendo World Championships are back this year and it looks like Bowser finally beat Mario to the top. Sort of! Here are our favorite news pieces from this week! Nintendo World Championships is back from 1990! Nintendo unveiled new details surrounding the Nintendo World …

TriplePoints of Interest – Week of April 20

It’s time for the top news in tech and games from the penultimate week of April 2015. Big this week is research from analyst firm, Newzoo, who predicts a very fruitful year revenue-wise for the games industry in 2015. On that note, what games will you be picking up this weekend? Make it rain, games …

TriplePoints of Interest – Week of April 13

Welcome back to our snippet of the top news in tech and games this week! The burning question this week is, of course, who has pre-ordered an Apple Watch? Sound off in the comments! Will the Apple Watch disrupt both the tech AND fashion world? The Apple Watch craze is in full force clocking in …

TriplePoints of Interest – Week of April 6

Welcome to a new weekly feature here on the TriplePoint blog: TriplePoints of Interest, where we recap the biggest news from around the games and tech industry, plus subjects we just can’t stop talking about around the office! Fixing the image of free-to-play The image of free-to-play games has been a hot topic as of …

How to Leverage Content Marketing for PR

Developing a consistent and useful content campaign is time-consuming, but it’s a non-negotiable for today’s marketers that want to amp up search results and engage potential customers with thoughtful blogs, webinars and whitepapers. To make the most of this hard work, marketers can “double-dip” by leveraging the content development process for another element of the …

Should YouTubers Be Considered Journalists?

Much in the same way that bloggers rose a decade ago to disrupt the media landscape by giving readers immediate access to information over their print brethren, YouTubers have arrived in a similar fashion to give a new, younger audience a fresh perspective on the games they love. Though YouTubers have been around for the …

5 Takeaways from The Battle for the Marketing Cloud Event

On Tuesday we helped our friends at DoubleDutch put on a panel discussing what’s next in marketing technology and how startups can capitalize on the skyrocketing CMO tech budget. The event was called “The Battle for the Marketing Cloud,” and it was a hit! CEOs from DoubleDutch (social events platform), KISSmetrics (data analytics), Traackr (influencer …

8 PR Tips for Kickstarter Projects

Over the past year, we’ve been hearing from developers who want PR support not for the launch of their game, but for their Kickstarter projects. Promoting a Kickstarter project bears some similarity to a traditional product PR campaign; however, there are some major differences that will influence the way you approach a PR effort. Like …

Lend Me Your Ears: A Guide to Selecting Podcasts

Management theorist Peter Drucker wrote many tips on how executives should obtain knowledge. Here’s one tip from his book The Effective Executive: “The first thing to know is whether you are a reader or a listener. Far too few people even know that there are readers and listeners and that people are rarely both. Even fewer …