Triplepoints of Interest: Dec. 25

Happy Holidays from everyone at TriplePoint! In this week’s TPoI, the Nintendo Switch sets a new first year sales milestone, Apple apologizes for slowing down iOS devices, and a gaming-related swatting incident leads to fatal shooting.   Nintendo Switch Breaks First Year Sales Record Data from Media Create’s recent gaming market survey indicates that the …

Triplepoints of Interest – Dec. 4

In this week’s TPoI, Sony’s PlayStation 4 sells over 70 million units worldwide, Ubisoft delays their 2018 lineup, and EA reevaluates monetization strategies for Battlefront II. PlayStation 4 Sells Over 70 Million Worldwide Early Thursday morning, Sony announced that over 70.6 million PlayStation 4 consoles have been sold worldwide since the system’s launch in November …

Triplepoints of Interest – Nov. 27

In this week’s TPoI, PlayerUnknown’s Battlegrounds gets a mobile port in China, Destiny 2 fans are upset by dishonest XP system, and the Nintendo Switch tops sales charts over the Black Friday weekend. PlayerUnknown’s Battlegrounds Goes Mobile The PUBG Corporation released a cinematic trailer on Thursday showcasing two new mobile versions of PlayerUnknown’s Battlegrounds which …

TRIPLEPOINTS OF INTEREST – AUGUST 7

In this week’s TPoI, VoIP service Discord adds video chat and screen sharing, studies show that games affect the brain differently depending on mechanics and genre, and the International Olympic Committee is considering esports for the 2024 Paris summer games. Gaming-Focused VoIP Service Discord adds Video Chat and Screen Sharing Discord announced early Thursday morning …

TRIPLEPOINTS OF INTEREST – JUNE 26

In this week’s TPoI, Twitch revamps its mobile app, the SNES Classic hits stores in September, and Super League Gaming raises $15 million in funding. Twitch to Update Mobile App With Major Changes Twitch has announced that their mobile app will receive an upgraded design alongside new features that will launch in the next two …

The Brand Benefits of Publisher Conventions – BlizzCon

Conventions and the video game industry go hand-in-hand: there’s the Penny Arcade Expo (PAX), Germany’s Gamescom, Comic-Cons, and more. Other than QuakeCon (and EA Play this year), it’s rare for publishers to host their own consumer-facing “mega event.” Most companies like Capcom, Ubisoft, and Nintendo share the stage and make special reveals during E3 (which …

TriplePoints of Interest – Week of May 23

Calling all agents: Overwatch has finally launched this week — and we’re not the only ones excited about it! The game has been getting rave reviews and the hype train shows no signs of stopping. In other news, Tencent could soon be the proud owner of Clash of Clans, and the company behind Rolling Stone …

How to Leverage Content Marketing for PR

Developing a consistent and useful content campaign is time-consuming, but it’s a non-negotiable for today’s marketers that want to amp up search results and engage potential customers with thoughtful blogs, webinars and whitepapers. To make the most of this hard work, marketers can “double-dip” by leveraging the content development process for another element of the …

8 PR Tips for Kickstarter Projects

Over the past year, we’ve been hearing from developers who want PR support not for the launch of their game, but for their Kickstarter projects. Promoting a Kickstarter project bears some similarity to a traditional product PR campaign; however, there are some major differences that will influence the way you approach a PR effort. Like …