TPNY: Staying Connected Through Hurricane Sandy

In the tech and digital entertainment industries, late October and early November traditionally mark a particularly busy time, with product launches left and right, and a major scramble to finalize plans and promotions in advance of the looming holiday season. This year, busy East Coasters were slammed with an additional challenge – Hurricane Sandy, dubbed …

Imitation, Hoaxes, and Halo

It’s said that imitation is the sincerest form of flattery. We don’t feel especially flattered, in this instance, though – you may have seen a hoax circulating recently, suggesting TriplePoint is a part of the Halo 4 review campaign, and making unprofessional demands of journalists. We don’t represent Halo, nor do we represent Microsoft, and …

Surviving E3 2012

Whether or not E3 is still the games industry’s foremost gathering, or whether that honor has been usurped by shows like GDC or PAX, one thing about E3 remains true every year: It’s nuts. Whether you’re an exhibitor or a reporter, you can expect to run yourself ragged, staying on your feet for hours on end, …

PR Tips for App Developers

The secret to a successful app is a combination of factors, some of which you can control, others you can’t. In order to do well in the oversaturated app marketplace it’s essential to put yourself in the best possible position for success. App success starts with a great idea, it hinges on execution during development, …

Why Isn’t Instagram at Least as Evil as Zynga?

Instagram selling for $1 billion dollars generated surprise, and envy. Perhaps people can understand a strategic rationale for Facebook buying it, or competitive impulse, but the befuddlement remains.  You can hear the suppressed snicker coming from the mainstream business prairie: they weren’t making money, but hey, for the team itself, hooray!  Everyone agrees they’re really nice young …

Should Gaming News Report on Anders Behring Breivik?

On July 22, 2011, Anders Behrig Breivik killed 77 people in a horrific tragedy in Norway.  Within a day, game-centric journalism sites and blogs began covering stories about the killer because Breivik wrote a 1500 page manifesto that included recommendations on using Call of Duty: Modern Warfare 2 as training for an inevitable war with Islam.  He …

Marketing at SXSW: Go Big Or… Don’t?

This was my second year attending Austin’s SXSW Interactive and I’m surprised to say that I was quite blown away with the growth in attendees and content, even from just one-year prior. There was something for everyone: Nike+ court to get your slam-dunk on? Done. Free BBQ Tacos with wet wipes and antacid accompaniments? Easy. …

5 Productivity Tools for PR Pros

It’s no secret that today’s PR pro faces substantial challenges. The advent of social networking and the continued proliferation of blogging have proven highly (warning, buzzword!) disruptive to the field, creating countless new influencers in virtually every industry. What’s more, influence is increasingly determined not by the publication one writes for but the ability to …

Being Intentional About Your Message

I’m reading through the Hunger Games series right now because, at this point, how could you not? In the ninth chapter of the first book, main character Katniss has just been chosen as a tribute, or contestant, in the annual Hunger Games where members from each district fight to the death. The Games are held …

Organic Twitter Buzz Beats All

Organic vs. non-organic buzz – Celebrities (and ordinary players) create both types of buzz for Temple Run. Non-organically speaking, they simply tweet their score using the in-game prompt. Organically speaking, they go out of their way to create original content. Free PR tip! All mobile games should have a social media sharing element integrated in some way because, put simply, people love to brag. Who …

TriplePoint Newsroom: Press Releases for the People

Wait just a darn minute. Did I just use “press” and “people” in the same headline? Yes, yes I did. That’s because TriplePoint is made up of people. Actual people! Sure, we do PR, but that doesn’t make us any less human. Just like reporting on news doesn’t make reporters any less human. So one …