Geoffrey Moore was ahead of his time when he wrote Crossing the Chasm. After reading his analysis on bridging “the Chasm” between early adopters and the mainstream market, I realized that this was an essential idea that’s been overlooked by many young startups. Some companies don’t know where to begin with their marketing efforts, and …
TriplePoint New York is often asked about life in Silicon Alley. We get questions such as “what companies do we need to meet, what co-working spaces do we need to check out,” and more from our colleagues and contemporaries on the West Coast. While there are numerous growing technology companies with offices in the “Alley,” …
Industries in the United States have always defined various geographic regions of the county. In the nineteenth century, indigo and cotton plantations became symbols of the South, while Northern life was literally built around factories. In the early 1900s, Detroit became the Motor City and the Midwest established itself as the Corn Belt. Countless other …
There must be something in the water. In Silicon Valley, innovation runs deep and entrepreneurs seem to be everywhere you look. There are countless go-getters who all believe they have the next big idea and are willing to drop everything to prove it. Even beyond the world of tech meetups and conferences, it seems like …
The recent rise of mobile as a key platform in the gaming space is accompanied by meteoric growth in asynchronous gameplay. Not what you typically envision when hearing of the latest “multi-player videogame,” asynchronous games do not require the two or more participants to be playing simultaneously; rather, players make turns at their convenience. Chart …
“Gamification” is everyone’s favorite buzzword these days. It’s so hot, that we still use quotes to write it out — “gamification.” Yes, it’s that fresh. To put it simply, “gamification” is applying game-design thinking to non-game applications in order to make them more fun and engaging. Think Foursquare; you earn points for checking into locations, …
In the past few years, so much has changed for social media that little of our quaint old landscape remains at all anymore – at least, not as it once was. Now it’s spread to encompass much, MUCH more than a few social networks. Social media affects every corner of the media landscape – traditional …
It’s no secret that today’s PR pro faces substantial challenges. The advent of social networking and the continued proliferation of blogging have proven highly (warning, buzzword!) disruptive to the field, creating countless new influencers in virtually every industry. What’s more, influence is increasingly determined not by the publication one writes for but the ability to …
Earlier this week, I wrote a blog post that outlined 3 things to consider when looking building your own gaming PC. Part 2 of this article covers the two remaining tips for constructing your PC and getting it up and running. Part 4: Setup and construction of your PC. You’ve now picked out your parts; …
Launched by Pong 40 years ago, home gaming has become a staple in millions of households worldwide. Whether you’re a mobile, console, or PC gamer, the evolution of technology will continue to make all forms of gaming available to the masses. Newer, better technology will also become cheaper, which will enable a wider audience of …
New apps revealed at SXSW (South By Southwest) are foreshadowed by Gary Shteyngart’s novel Super Sad True Love Story, putting technology and information at the forefront in a not-too-distant-future version of New York City.
TriplePoint is bringing the heat to this year’s Game Developers Conference (GDC 2012). And by heat, I mean a menagerie of clients with cool games and gear. (Obviously.) People keep asking what we’re up to, and it’s no secret, so… OK, actually, there are some secrets. If I told you everything in this preview, what would …
Every year, the Consumer Electronics Show comes to Las Vegas and shines a spotlight on what we can all expect from new technology and the world’s innovators. For attendees, it’s a great chance to hear valuable insight from industry leaders, and go hands-on with all manner of new gadgetry — or, in the case of …
What does the Stop Online Piracy Act (SOPA) mean to you, if you’re in public relations? Nothing good. For a business increasingly dependent on social media, whose arsenal has always relied upon viral, user-shared content, and whose aim is to get everyone talking about their clients, SOPA poses a significant threat. If it is somehow …
Why are the Steam Sales are so darn effective? As someone who’s worked in PR, sales, and marketing for a few years now, sometimes I like to think that I’m “above” the reach of typical advertising and market tactics. Just like someone who works in film can’t sit through a movie without picking apart the …