Oceanopolis Making Waves and Offering Real World Rewards for Virtual Play

This week, the folks at Greenopolis are proud to unveil Oceanopolis, a new social game on Facebook that offers an innovative approach to recycling and conservation – make it fun and rewarding through the vehicle of social gaming!

Referred to by TechCrunch as a “Facebook Game With a Mission,”   Oceanopolis combines the engaging experiences found in today’s top social games with real world calls-to-action for recycling and conservation of natural resources.  With the ultimate goal of building a long-term sustainable community, Oceanopolis players are encouraged to maintain their environment through the in-game actions of converting waste into treasure by recycling. The team over at Greenopolis have done a fantastic job in summarizing what players can expect when the game, currently in open beta, receives a full rollout in the coming weeks.

Oceanopolis is not your standard social game,  as it connects the real world with the virtual world by offering  real life rewards for in-game actions such as retrieving and recycling plastic and glass bottles, steel and aluminum cans and cardboard boxes. Since 2008, Greenopolis, a subsidiary of Waste Management, the largest recycler in North America, has developed new ways for consumers to participate in acts of recycling and conservation.  Through blogging on Greenopolis.com and by physically bringing in recyclables to on-street Greenopolis Recycling Kiosks, people have been able to collect points in exchange for their efforts in fighting pollution and promoting conservation.  These points can now be combined with those earned by playing Oceanopolis and redeemed for rewards or discounts from thousands of restaurants, theaters and other retail establishments.

The Greenopolis team, currently at Casual Connect, is celebrating the Oceanopolis beta launch with a Twitter event which started yesterday and will continue into tomorrow.  The Greenopolis Foundation will donate $1 for the first 25,000 people who tweet the following message during the three days of Casual Connect:

“Make waves. Fight ocean pollution with http://apps.Facebook.com/Oceanopolis #Oceanopolis”

All proceeds will go to Ocean Aid, a 501c3 non-profit that will fund research into pollution-filled ocean gyres through an annual benefit concert.  Every person who tweets the message will also be entered to win two tickets to the Ocean Aid concert.

We hope you will join in the cause to raise ocean awareness through social gaming and check out the game for yourself at http://apps.facebook.com/oceanopolis/.

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