Organic Twitter Buzz Beats All

  1. Organic vs. non-organic buzz – Celebrities (and ordinary players) create both types of buzz for Temple Run. Non-organically speaking, they simply tweet their score using the in-game prompt. Organically speaking, they go out of their way to create original content.


    Free PR tipAll mobile games should have a social media sharing element integrated in some way because, put simply, people love to brag. Who better to broadcast your skills and high scores to than a horde of Twitter followers? If it’s quick and players don’t have to log out of the game to use it, players will be more likely post a score. Also, if they use the prepared message that’s auto generated, the product’s positioning is conveyed to an audience exactly as intended. This may then in turn lead to more organic conversations down the line and organic buzz gives more tangible, relatable validity.

    Why is organic chatter is the best kind of chatter? Especially among celebrities with a fan following?

    Celebrities use Twitter to inform their fans about everything – what they’re doing, where they’re going, when they’re performing, and most relevant here – what games they’re playing. Often times, they’re playing incredibly popular mobile games, Temple Run not being an exception. Temple Run has made waves with players through its viral features and “just one more run” gameplay and it’s an interesting case study to examine some of the celebrity chatter about it—just try and beat LeBron James or Mary J. Blige’s high score!

    Celebs are starry-eyed when talking about Temple Run, and if you pay close attention, they’re “talking” about the game in two different ways: (1) non-organically reporting their score with the in-game prompt and (2) organically tweeting new content.


    Non-organic (boring ole) buzz

  2. Share
    I got 1,042,734 points while escaping from demon monkeys in Temple Run. Beat that! t.co/eD4FAOsj
    Wed, Feb 01 2012 03:35:07
  3. Share
    I got 7,740 points while escaping from demon monkeys in Temple Run. Beat that! t.co/1XwwxKAk
    Sun, Feb 12 2012 04:37:29
  4. Reporting high scores to fans/followers is made possible with the tweet icon that presents itself after you’ve completed a temple run. The button makes it easy and quick to share your score with friends, which takes no effort as the tweet is auto-generated for the player with their score and a taunt inserted. The reach of a celebrity’s tweet is further extended when fans retweet to their followers, giving the game buzz legs and longevity. The tweet below from NBA star “King”LeBron James had 50 retweets and favorites. In addition, 3 million followers could equal 3 million potential impressions, and they may in turn also go download Temple Run.

  5. Share
    I got 1,032,164 points while escaping from demon monkeys in Temple Run. Beat that! t.co/bRr0HnMx
    Mon, Jan 23 2012 02:26:19
  6. Though this type of social buzz is great, there is better…


    Organic (from the horse’s mouth) buzz


    Conversational chatter also exists among celebrity Temple Run players and it has even longer legs than auto-generated score updates. For example, soccer star Tom Cleverley’s tweet had 50 retweets and 27 favorites, and Wayne Rooney’s tweet had 50 for both forms of feedback.

  7. Share
    Only gone and smashed 12.1 mil on temple run!
    Tue, Feb 28 2012 10:13:46
  8. Share
    4.5 million on temple run. Pogba young @tomclevz23 and welbeck beat that.
    Mon, Feb 06 2012 14:47:05
  9. Share
    Wow just got 12.5 million on temple run @tomclevz23
    Tue, Feb 07 2012 08:54:32
  10. This kind of conversation is pure product promotion without sounding like it. (AKA: PR gold.) It’s actually integrated into the discussion and looks natural, not “in your face” promotional. Not only do celebrities challenge each other’s scores, they vent their frustrations about the game…

  11. Share
    Man I am bad at temple run going to throw this phone at te wall
    Wed, Feb 29 2012 09:20:10
  12. Their love…

  13. Share
    Man I’m seriously addicted to #TempleRun #GameApp
    Mon, Jan 16 2012 02:51:06
  14. And they even use it as a pick up line…

  15. Share
    Hey baby I broke 3 million on temple run wanna make out?
    Fri, Feb 10 2012 18:01:19
  16. Temple Run social buzz isn’t exclusive to Twitter either, check out the Instagram photo above — think you can beat Justin Bieber’s high score?


    Temple Run has made enough of an impact on these celebritiesthat they’ve actually gone out of their way to write original content about it -not just send out the preset tweet. You cantell this content is uniquely/organically from the celebrity because you can see where the tweetsoriginated. When tweets come from the in-app option, it says so. However, the original tweets (shown here) were sent via Blackberry, iPhone, Twitter, etc. Long story short, Temple Run is interesting enough to generate organic buzz among celebrities, and, whatever this is…

  17. Share
    I done messed around and played Temple Run on the toilet and my legs went to sleep. Smh
    Thu, Feb 23 2012 08:16:08
  18. Organic buzz is important,especially when it comes from someone with a large following, but no matter the reach, it gives additional validity to the product you’re promoting without outright promoting it. It’s getting the product name out easily and when you have celebrities tweeting, their posts will most likely have legs, get “favorited” and retweeted many times over, exponentially increasing viral reach.


    Thanks to Storify for making this blog post pop.

    Imangi (Temple Run developer) is a TriplePoint client.

Be Sociable, Share!

Related posts: