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Seven Rules for Fearless Women

By: Bethany Hill and Samantha Qualls Last week, TriplePoint attended “Find Your Fearless: Women, Ambition & Leadership,” a discussion hosted by PRWeek and communications firm Zeno Group. The event was in response to a recent study commissioned by Zeno Group, which found that only fifteen percent of millennial women would want to be the number one …

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Building a Bridge Over a Chasm

  Geoffrey Moore was ahead of his time when he wrote Crossing the Chasm. After reading his analysis on bridging “the Chasm” between early adopters and the mainstream market, I realized that this was an essential idea that’s been overlooked by many young startups. Some companies don’t know where to begin with their marketing efforts, and …

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Waiting for Superman: The Beauty of Virality

One day in October 2012, I happened across this YouTube video with a top-down view of PSY’s concert in Seoul. Over 80,000 people were in attendance, with the crowd spanning entire city blocks. Every member of the audience was singing along in unison with PSY who was on stage addressing the crowd as if he …

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Goodbye, LucasArts, and Thank You

This is my Corley Motors keychain. Corley Motors is a fictional motorcycle manufacturer that the player, as gang leader Ben, must save from a hostile takeover in the classic LucasArts adventure Full Throttle.  Together with Grim Fandango and his work on the Monkey Island series and Day of the Tentacle (all also LucasArts games), Full Throttle is one of the original games that established …

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Location-based Games and User Retention

Location-based games have had a number of notable titles over the years, as designers and developers have tried to gamify locations, or localize games, or whichever approach they feel like taking. While there are some notable exceptions, of course, the majority of these titles tend to follow this pattern:

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TPNY: Staying Connected Through Hurricane Sandy

In the tech and digital entertainment industries, late October and early November traditionally mark a particularly busy time, with product launches left and right, and a major scramble to finalize plans and promotions in advance of the looming holiday season. This year, busy East Coasters were slammed with an additional challenge – Hurricane Sandy, dubbed …

Imitation, Hoaxes, and Halo

It’s said that imitation is the sincerest form of flattery. We don’t feel especially flattered, in this instance, though – you may have seen a hoax circulating recently, suggesting TriplePoint is a part of the Halo 4 review campaign, and making unprofessional demands of journalists. We don’t represent Halo, nor do we represent Microsoft, and …

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Mobile Game Design – Don’t Forget the Basics

Congratulations on taking the plunge into the mobile games market! No doubt it’s been a remarkable and difficult journey for you and your game, but the design is nearly perfect, and you’re ready to share your creation with the world. Mobile games have come a long way since we first figured out how to put …

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Part of Me: On the Smithsonian’s Art of Video Games

In the farthest reaches of the Smithsonian, at the end of a dark corridor, was a large screen indicating the entrance to the Art of Video Games exhibit. On the large screen were snippets of video game cut-scenes from various video games, old and new, from Pac-Man to Heavy Rain. What really caught my eye …