Spearhead Games streams Tiny Brains on Twitch during PAX Prime.

Video Killed the Game Review Star

Digital media is changing the process of selling and buying in almost every industry. With reviews, peer ratings, articles, social media, special deals and more, there is a growing wealth of content for consumers to peruse before making a purchase. Video games are no different, and across the board we’re finding that video content has …

Fast moving startup founders take the stage at "The Battle for the Marketing Cloud" event.

5 Takeaways from The Battle for the Marketing Cloud Event

On Tuesday we helped our friends at DoubleDutch put on a panel discussing what’s next in marketing technology and how startups can capitalize on the skyrocketing CMO tech budget. The event was called “The Battle for the Marketing Cloud,” and it was a hit! CEOs from DoubleDutch (social events platform), KISSmetrics (data analytics), Traackr (influencer …

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The Other Side: can violent video games be a peacekeeper?

Idomeneus stabbed Erymas in the mouth with the pitiless bronze. The bronze spear passed right through and up under the brain, smashing the white bones. His teeth were knocked out and both his eyes flooded with blood: wide-mouthed he spurted a well of blood through nostrils and mouth: and the black cloud of death covered …

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Checkmate, Journalism?

Today, you’re much less likely to read an article about the final season of Breaking Bad and its impact onto television writing than you are to know that Twitter is blowing up about it and therefore it must be worth your time. You’re more likely to know something bad happened in Syria because it trended …

Will indies take over the world?

Finally Independent’s Day

Trite but true: video gaming has come a long way since the days of Donkey Kong. No other form of entertainment or industry has ever grown so quickly and in so many iterations. I could continue with another banality about how this is “a particularly interesting time for gaming” – but hasn’t it always been? …

The only balls punched in this game are emotional ones.

Room for Everyone

When the subject of gaming comes up in conversation, it’s not dissimilar from discussing movies, television, or literature. “What are you playing these days?” is the gamers’ equivalent of “Did you catch the last episode of…” or “Did you go see…?” There are several unspoken questions that go with it; our friends are assessing where …

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8 PR Tips for Kickstarter Projects

Over the past year, we’ve been hearing from developers who want PR support not for the launch of their game, but for their Kickstarter projects. Promoting a Kickstarter project bears some similarity to a traditional product PR campaign; however, there are some major differences that will influence the way you approach a PR effort. Like …