While the concept of “media relations” is just one of many key aspects within the world of PR, it is undoubtedly a more crucial component. However, in all our time speaking with journalists and setting up interviews, we seldom get the chance to really question those editors back in a formal Q & A of …
Though many people believe that the web is an ever-growing distraction, many startups have popped up that are seeking to do the direct opposite. In fact, I’ve found that there’s a large crop of great websites that exist to focus your time, bringing peace and harmony to the maelstrom of tweets and Facebook updates that …
This was my second year attending Austin’s SXSW Interactive and I’m surprised to say that I was quite blown away with the growth in attendees and content, even from just one-year prior. There was something for everyone: Nike+ court to get your slam-dunk on? Done. Free BBQ Tacos with wet wipes and antacid accompaniments? Easy. …
It’s no secret that today’s PR pro faces substantial challenges. The advent of social networking and the continued proliferation of blogging have proven highly (warning, buzzword!) disruptive to the field, creating countless new influencers in virtually every industry. What’s more, influence is increasingly determined not by the publication one writes for but the ability to …
Earlier this week, I wrote a blog post that outlined 3 things to consider when looking building your own gaming PC. Part 2 of this article covers the two remaining tips for constructing your PC and getting it up and running. Part 4: Setup and construction of your PC. You’ve now picked out your parts; …
With millions of marketing dollars hard at work on games like Call of Duty and Mass Effect, do independent developers stand a chance? You bet! The games industry has reached an interesting period where consumers have begun to actively seek out indie games. Is it because traditional big-budget titles are sorely lacking in innovation? Are …
Launched by Pong 40 years ago, home gaming has become a staple in millions of households worldwide. Whether you’re a mobile, console, or PC gamer, the evolution of technology will continue to make all forms of gaming available to the masses. Newer, better technology will also become cheaper, which will enable a wider audience of …
You’re getting ready to unleash the best game ever upon the unsuspecting public. This game is addictive, clever, charming, challenging, and fun as hell. The design is coming together nicely, the art is jaw-dropping, and your focus testers love it – even your mom loves it, and she doesn’t even play video games. All anybody …
I’m reading through the Hunger Games series right now because, at this point, how could you not? In the ninth chapter of the first book, main character Katniss has just been chosen as a tribute, or contestant, in the annual Hunger Games where members from each district fight to the death. The Games are held …
New apps revealed at SXSW (South By Southwest) are foreshadowed by Gary Shteyngart’s novel Super Sad True Love Story, putting technology and information at the forefront in a not-too-distant-future version of New York City.
Organic vs. non-organic buzz – Celebrities (and ordinary players) create both types of buzz for Temple Run. Non-organically speaking, they simply tweet their score using the in-game prompt. Organically speaking, they go out of their way to create original content. Free PR tip! All mobile games should have a social media sharing element integrated in some way because, put simply, people love to brag. Who …
“Shadow Government was probably the most fascinating game I saw at GDC.” – Mike Schramm, TUAW Excerpted from Shadow Government tries to combine real-world policy with casual gameplay on 3/14/2012 for TriplePoint client, Playmatics Play the news for yourself when Shadow Government launches on the iOS App Store later this year.
I think it is fair to say one of the biggest fears we all share is that we will be unable to finish what we started; that we will die before our dreams can ever come true. I know that fear is always at the back of my mind. When …
Last week, while chatting around my kitchen table with a friend, she pulled out her phone and proceeded to play a round of Temple Run while we continued our conversation. Taking a cue from her, I whipped out my phone and began playing as well. And there we sat, talking as we individually played our …
Well, it’s finally done. The team at TriplePoint SF needed a change of scenery, and though we knew it would be hard to adjust, we packed up our gear and left our office on 1st Street. All of us knew, of course, that it would be difficult to lose all of our old local favorites… …