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8 PR Tips for Kickstarter Projects

Over the past year, we’ve been hearing from developers who want PR support not for the launch of their game, but for their Kickstarter projects. Promoting a Kickstarter project bears some similarity to a traditional product PR campaign; however, there are some major differences that will influence the way you approach a PR effort. Like …

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Lend Me Your Ears: A Guide to Selecting Podcasts

Management theorist Peter Drucker wrote many tips on how executives should obtain knowledge. Here’s one tip from his book The Effective Executive: “The first thing to know is whether you are a reader or a listener. Far too few people even know that there are readers and listeners and that people are rarely both. Even fewer …

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Think Again: Mobile Will Not Kill Console Games

For the past two years, media, publishers and players have been talking about the shift in the gaming industry from console to mobile. Console revenues are starkly declining as mobile revenues and players inversely increase. I think they are missing the point. Sure, mobile is shaping up to be a goliath $9 billion industry and …

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Seven Rules for Fearless Women

By: Bethany Hill and Samantha Qualls Last week, TriplePoint attended “Find Your Fearless: Women, Ambition & Leadership,” a discussion hosted by PRWeek and communications firm Zeno Group. The event was in response to a recent study commissioned by Zeno Group, which found that only fifteen percent of millennial women would want to be the number one …

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Building a Bridge Over a Chasm

  Geoffrey Moore was ahead of his time when he wrote Crossing the Chasm. After reading his analysis on bridging “the Chasm” between early adopters and the mainstream market, I realized that this was an essential idea that’s been overlooked by many young startups. Some companies don’t know where to begin with their marketing efforts, and …

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Waiting for Superman: The Beauty of Virality

One day in October 2012, I happened across this YouTube video with a top-down view of PSY’s concert in Seoul. Over 80,000 people were in attendance, with the crowd spanning entire city blocks. Every member of the audience was singing along in unison with PSY who was on stage addressing the crowd as if he …

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Goodbye, LucasArts, and Thank You

This is my Corley Motors keychain. Corley Motors is a fictional motorcycle manufacturer that the player, as gang leader Ben, must save from a hostile takeover in the classic LucasArts adventure Full Throttle.  Together with Grim Fandango and his work on the Monkey Island series and Day of the Tentacle (all also LucasArts games), Full Throttle is one of the original games that established …