Triplepoints of Interest – Oct. 23

In this week’s TPoI, Activision announces the return of Call of Duty World League with a $4.2 million prize pool, Online Forum NeoGAF goes offline following sexual assault allegations, and Microsoft officially discontinues their Kinect webcam. NeoGAF Briefly Goes Offline Amid Sexual Assault Allegations The online forum NeoGAF temporarily went offline following sexual assault allegations …

Triplepoints of Interest – Oct. 9

In this week’s TPoI, Riot co-founders to lead development on a new title, Oculus reveals new standalone headset, and the ESRB says that in-game loot boxes aren’t gambling. Riot Co-founders to Lead Development On New Game Announced via a blog post on Wednesday, Riot co-founders Brandon Beck and Marc Merril have shifted their focus from leading the …

Call of Differentiation Part 2: Missed Connections

A few months ago I wrote about the unfortunate confusion over the Modern Warfare and Call of Duty brands. Infinity Ward had just conceded to assuming the Call of Duty label for their upcoming blockbuster Modern Warfare 2, and they and Activision were ramping up for a massive marketing campaign. I showed how Modern Warfare …

Call of Differentiation

The Call of Duty franchise is one of the most successful and iconic video game brands of all time, partially because development of each game alternates between two studios, Infinity Ward and Treyarch, allowing publisher Activition to release a new full game each year. But that boon has turned into a burden as the desire …