How to Leverage Content Marketing for PR

Developing a consistent and useful content campaign is time-consuming, but it’s a non-negotiable for today’s marketers that want to amp up search results and engage potential customers with thoughtful blogs, webinars and whitepapers.

To make the most of this hard work, marketers can “double-dip” by leveraging the content development process for another element of the marketing mix: PR.  Continue reading How to Leverage Content Marketing for PR