Mick Bobroff of Ernst & Young LLP to Keynote Digital Media Law Conference in San Francisco on April 29

New Speakers and Panels Announced for the Digital Media Law Conference in San Francisco on April 29

The conference will commence with keynote speaker Mick Bobroff, partner in Ernst & Young’s Northern California Technology practice, examining revenue recognition models for the sale of virtual goods. Additionally, speakers will address a range of vital topics at the Digital Media Law Conference, such as protecting intellectual property, contract negotiation, digital music licensing and consumer privacy.

Featured panels throughout the afternoon will prepare business leaders for new challenges and developing legal concerns in the digital media space. The Digital Media Law Conference will be held on April 29, 2010 from 12:00pm until 6:30pm PDT at the Commonwealth Club.

In addition to virtual goods revenue recognition, speakers will address a range of vital topics at the Digital Media Law Conference, such as intellectual property, digital music licensing and consumer privacy. New speakers will join the following panel discussions:

  • Dan Rogers of Ambition Production and Management, Sean F. Kane, Esq. of Kane & Associates LLC, Howard Bliss of Union Entertainment, and Victoria Libin of Viacom (MTV Networks) will join the panel “Best Practices for Protecting Your IP”
  • Annie Lin of The Rights Workshop and Ned Hearn of Law Offices of Edward R. Hearn will lead the panel “Old Models, New Media: Rethinking Music Licensing in the Digital Era”
  • Gabriel M. Ramsey of Orrick will join a panel discussion on liability and risk associated with operating games and applications on externally operated platforms

We encourage you to join the discussion and are offering you a special 30% discount off registration with the discount code “VIP30” at checkout.

For more information on the Digital Media Law Conference, please visit http://digitalmedialawconference.com/.

To register for the event, please visit http://digitalmedialawconference.eventbrite.com.

New Media Mavens Convene in Memphis to Talk Modern Branding

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Some of digital media’s brightest and most passionate branding minds were at Emerge Memphis yesterday for an event from LaunchMemphis and Southern Growth Studios, “Masters of the New Modes: Insights and Innovations from the Blending Worlds of Tech, Marketing and Culture.” Adrian Ho and C.C. Chapman, two leaders in innovation, interactive marketing and user experience gave a private workshop in the afternoon and a public panel at TechFuel yesterday evening.

Up first was Adrian Ho, Founding Partner of Zeus Jones (greater Minneapolis-St. Paul area), who discussed “Modern” vs. “Classic” Branding. Ho said “everything a company does is marketing,” so it should be a more closely-integrated role within companies, with marketing teams working together with teams such as customer service and product development to provide a cohesive user experience. In fact, Ho mentioned that his agency recently created a “User Experience” position, which focuses on the way people (end-users) actually interact with the product or service. That’s opposed to, say a communications or marketing expert.

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