The Electronics Entertainment Expo (E3) is one of those rare trade shows where with a little bit of effort, the stars can align to produce something spectacular. With nearly every major company in the gaming industry vying for attention at the show, breaking through the clutter and noise of the West and South Halls is no small feat. It requires thoughtful planning, timely execution and well, a CEO who is willing to shave his head to fulfill a bet.
Continue reading Recipe for an E3 PR Spectacle: Jessica Chobot, Frederik Wester and a Hair Clipper…