BlizzCon 2016

The Brand Benefits of Publisher Conventions – BlizzCon

Conventions and the video game industry go hand-in-hand: there’s the Penny Arcade Expo (PAX), Germany’s Gamescom, Comic-Cons, and more. Other than QuakeCon (and EA Play this year), it’s rare for publishers to host their own consumer-facing “mega event.” Most companies like Capcom, Ubisoft, and Nintendo share the stage and make special reveals during E3 (which …

kickstarter-logo-light

8 PR Tips for Kickstarter Projects

Over the past year, we’ve been hearing from developers who want PR support not for the launch of their game, but for their Kickstarter projects. Promoting a Kickstarter project bears some similarity to a traditional product PR campaign; however, there are some major differences that will influence the way you approach a PR effort. Like …

Smithsonian entrance

Part of Me: On the Smithsonian’s Art of Video Games

In the farthest reaches of the Smithsonian, at the end of a dark corridor, was a large screen indicating the entrance to the Art of Video Games exhibit. On the large screen were snippets of video game cut-scenes from various video games, old and new, from Pac-Man to Heavy Rain. What really caught my eye …

E3 Center

Surviving E3 2012

Whether or not E3 is still the games industry’s foremost gathering, or whether that honor has been usurped by shows like GDC or PAX, one thing about E3 remains true every year: It’s nuts. Whether you’re an exhibitor or a reporter, you can expect to run yourself ragged, staying on your feet for hours on end, …

image source - million-dollar-pc.com

5 Tips for Building your Gaming PC, Continued

Earlier this week, I wrote a blog post that outlined 3 things to consider when looking building your own gaming PC. Part 2 of this article covers the two remaining tips for constructing your PC and getting it up and running. Part 4: Setup and construction of your PC. You’ve now picked out your parts; …

What Not to Do...

5 Tips for Building your Gaming PC

Launched by Pong 40 years ago, home gaming has become a staple in millions of households worldwide. Whether you’re a mobile, console, or PC gamer, the evolution of technology will continue to make all forms of gaming available to the masses.  Newer, better technology will also become cheaper, which will enable a wider audience of …

random

Attracting the Non-Gamer

Last week, while chatting around my kitchen table with a friend, she pulled out her phone and proceeded to play a round of Temple Run while we continued our conversation. Taking a cue from her, I whipped out my phone and began playing as well. And there we sat, talking as we individually played our …