Minecraft

TRIPLEPOINTS OF INTEREST – JUNE 12

As we wind down and relax from the E3 madness, in this week’s TPoI, Mojang reveals cross-console play for Minecraft, Xbox One X’s price tag is debated, and Anthony Padilla of Smosh leaves the channel to move onto his own solo project. Minecraft to Feature Cross Platform Online Play During E3, developer Mojang and Microsoft …

Xbox_One_console_and_controller_at_Gamescom_2013

TRIPLEPOINTS OF INTEREST – WEEK OF APRIL 10

Here’s the scoop in this week’s TPoI: Nintendo soars in the US with Legend of Zelda: Breath of the Wild sales on the Switch, Microsoft introduces a new refund program for Xbox One and PC games, and Germany instructs Twitch streamers and YouTubers to purchase a broadcasting license. With spring in the air, we give …

Twitch_and_Amazon_logo

TRIPLEPOINTS OF INTEREST – WEEK OF APRIL 3

For this week’s TPoI, we dive into YouTube’s latest partner program update, PETA’s dispute with Nintendo, Atlus’ debatable decision to enact a strict streaming ban, and the launch of Twitch’s very own gaming store. YouTube Enacts Stricter Creator Monetisation In an effort to catch suspicious channels, YouTube has changed its partner program by enacting stricter …

BlizzCon 2016

The Brand Benefits of Publisher Conventions – BlizzCon

Conventions and the video game industry go hand-in-hand: there’s the Penny Arcade Expo (PAX), Germany’s Gamescom, Comic-Cons, and more. Other than QuakeCon (and EA Play this year), it’s rare for publishers to host their own consumer-facing “mega event.” Most companies like Capcom, Ubisoft, and Nintendo share the stage and make special reveals during E3 (which …

kickstarter-logo-light

8 PR Tips for Kickstarter Projects

Over the past year, we’ve been hearing from developers who want PR support not for the launch of their game, but for their Kickstarter projects. Promoting a Kickstarter project bears some similarity to a traditional product PR campaign; however, there are some major differences that will influence the way you approach a PR effort. Like …

Smithsonian entrance

Part of Me: On the Smithsonian’s Art of Video Games

In the farthest reaches of the Smithsonian, at the end of a dark corridor, was a large screen indicating the entrance to the Art of Video Games exhibit. On the large screen were snippets of video game cut-scenes from various video games, old and new, from Pac-Man to Heavy Rain. What really caught my eye …

E3 Center

Surviving E3 2012

Whether or not E3 is still the games industry’s foremost gathering, or whether that honor has been usurped by shows like GDC or PAX, one thing about E3 remains true every year: It’s nuts. Whether you’re an exhibitor or a reporter, you can expect to run yourself ragged, staying on your feet for hours on end, …