What’s the Next Big Thing?

Everybody wants to know—what’s the next big thing? Last week, we turned to Ben Parr from Mashable for insight on what’s hot in social. Ben spoke at an SFAMA event over at PeopleBrowser to discuss “The Future of Social and Tech.” His presentation began with an intro highlighting how social media has made communication among consumers faster and more efficient. Ben went on to point out that mobile texting and Internet usage have skyrocketed as fewer people use their phone as a traditional phone. This naturally led to a discussion on hot mobile technology. Foursquare is one leader in the space that jumps to the forefront of everyone’s mind as it boasts the SoLoMo (Social, Local and Mobile) triumvirate. Despite this, Foursquare has yet to cross the chasm to mainstream adoption. While I’m an avid Foursquare user and fan myself, Ben pointed out that the 10 million on Foursquare pales in comparison to Facebook’s 700 million users.

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