I have a confession to make: I was once a biased, prejudiced gamer. I was a zealot on the front lines of a civil war ravaging the United States of Video Gaming. This war wasn’t about the color of a character’s pixels, nor even the content of that character’s coding – it was over the definition of a video game.
I thought that video games were played on corporate-designed consoles and overclocked PC towers of graphical prowess. I was of the belief that a game had to have hours upon hours of immersive content and require a controller, joystick, or other peripheral.
Then, I bought an iPad. I had just joined TriplePoint PR and would be working to help launch a number of iOS games. With newly acquired iOS device in hand, I started digging into the world of mobile games. My assumption was that I would find a market flooded with cute, cartoony, physics and puzzle-based games that wouldn’t hold my attention for more than 10 or 15 minutes each. Boy, was I wrong. Continue reading Hardcore casual gaming: How I learned to stop worrying and love my iPad