TriplePoints of Interest – Week of July 25

Three weeks later, Pokémon GO continues to generate massive headlines! This week we’ve highlighted notable coverage about Pokémon GO’s San Diego Comic-Con takeover, Mark Zuckerberg’s love for Pokémon GO, and an recent report on Pokémon GO app downloads. Also worth a look: Twitter is streaming esports, Dota 2 adds VR spectator mode, and Doom: The Board Game is coming …

TriplePoints of Interest – Week of September 21

You might not be reading this if you’re standing in line for a new iPhone 6S. Nonetheless, here is a fun tidbit about the craze around the latest iPhone, plus other fun news from the games industry and beyond. Are you the biggest Apple fan? Does anyone else want the new iPhone 6S or 6S …

Location-based Games and User Retention

Location-based games have had a number of notable titles over the years, as designers and developers have tried to gamify locations, or localize games, or whichever approach they feel like taking. While there are some notable exceptions, of course, the majority of these titles tend to follow this pattern:

PR Tips for App Developers

The secret to a successful app is a combination of factors, some of which you can control, others you can’t. In order to do well in the oversaturated app marketplace it’s essential to put yourself in the best possible position for success. App success starts with a great idea, it hinges on execution during development, …

Playing in an Asynchronous World

The recent rise of mobile as a key platform in the gaming space is accompanied by meteoric growth in asynchronous gameplay. Not what you typically envision when hearing of the latest “multi-player videogame,” asynchronous games do not require the two or more participants to be playing simultaneously; rather, players make turns at their convenience. Chart …

An App for Low-Vision Users

Many of us are fortunate that we can pick up a menu, medicine bottle or business card and read it directly as is. Unfortunately, not everyone is that lucky. Ai Squared, a TriplePoint client, has developed products for the low-vision community for over twenty years. This week, they expanded their services with the launch of …

En Route to Victory: Commuter Gaming

When gaming is your hobby, it will naturally be your default choice for occupying life’s little patches of boredom. The advent of casual games has provided us all with a wealth of diversions for everyday lulls, whether it’s Bejeweled Blitz with your morning coffee, Desktop Tower Defense while the bank has you on hold, or …

PR 101 for iPhone Game Developers

TriplePoint has the unique opportunity to work with some of the best iPhone (and now iPad!) game developers out there. We’ve helped achieve success for a growing list of games – everything from classics like geoDefense and Real Racing to today’s number one paid app in the US App Store, ZombieSmash! As a result, we …

Bolt’s Pocket God Continues App Store Domination

More than a year after its initial launch, Pocket God continues to top the App Store charts with over two million copies sold. Bolt Creative’s Dave Castelnuovo and Allen Dye keep the craze, well, crazy, through clever content updates, community engagement and tons of humor. The benevolent deities on the PR team help keep Pocket …