LEGO bricks aren’t just for building. Anyone who has ever clicked together a LEGO model of their own can tell you… the real satisfaction comes from sharing your creations with someone else. LEGO inevitably has the power to inspire everyone around it, to build something – anything they might dream up – and the only …
In part two of today’s LEGO MMO media buzz blitz, we take a peek at chatter around the web and beyond, as journalists enter LEGO Universe and report back for the first time… Check out part one for more fun – behind-the-scenes, in the spotlight and on the brick road along the way. The LEGO …
LEGO Universe launched last Friday for a special fans-only release period, and boy has the PR team been busy! Over the summer and into fall, we’ve been across the country and back again with the LEGO Universe developers – and that’s not even counting pre-E3 and international happenings. From E3 in Los Angeles, Comic-Con in …
The LEGO Group and developer NetDevil made a resounding splash at E3 2010 last week with LEGO Universe, the upcoming MMOG that will change the way you think about online play. E3 attendees were able to demo the game live on the show floor and take home customized Minifigures from the “build bar.” Members of …
LEGO Universe made its public debut at CES – the Consumer Electronics Show – earlier this month (January 7-10, 2010). Attendees, including press of course, were able to get their hands on the game for the very first time, and the first game trailer was released in conjunction with the show. Attendees were also the …
Behind-the-scenes look and early press reactions to the first preview press demos for LEGO Universe at the TriplePoint offices in San Francisco. Journalists were invited to check out the game, snag some new screenshots, talk with the development team, and get answers to all their LEGO MMO questions.
What They Play’s President John Davison got an exclusive first look at LEGO Universe during GDC last week: “Unlike the ‘building’ found in titles like Lego Star Wars or Lego Batman (where players simply hold down a button to automatically construct predetermined objects) Lego Universe incorporates a full building simulation where players can construct items …