BlizzCon 2016

The Brand Benefits of Publisher Conventions – BlizzCon

Conventions and the video game industry go hand-in-hand: there’s the Penny Arcade Expo (PAX), Germany’s Gamescom, Comic-Cons, and more. Other than QuakeCon (and EA Play this year), it’s rare for publishers to host their own consumer-facing “mega event.” Most companies like Capcom, Ubisoft, and Nintendo share the stage and make special reveals during E3 (which …

Fast moving startup founders take the stage at "The Battle for the Marketing Cloud" event.

5 Takeaways from The Battle for the Marketing Cloud Event

On Tuesday we helped our friends at DoubleDutch put on a panel discussing what’s next in marketing technology and how startups can capitalize on the skyrocketing CMO tech budget. The event was called “The Battle for the Marketing Cloud,” and it was a hit! CEOs from DoubleDutch (social events platform), KISSmetrics (data analytics), Traackr (influencer …

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Marketing at SXSW: Go Big Or… Don’t?

This was my second year attending Austin’s SXSW Interactive and I’m surprised to say that I was quite blown away with the growth in attendees and content, even from just one-year prior. There was something for everyone: Nike+ court to get your slam-dunk on? Done. Free BBQ Tacos with wet wipes and antacid accompaniments? Easy. …

The Power of Storytelling

In Seth Godin’s All Marketers Are Liars, he emphasizes the power of storytelling. Humans have been storytelling for ages and Godin explains why it is the best way to spread an idea. Too often, marketing focuses on product features and the word doesn’t get out. People want to talk about remarkable products and experiences. Messages …

Marketing High-Tech Products to Mainstream Consumers

How does a new high-tech product become popular and translate from a fad into a lasting trend? It is challenging for high-tech products to achieve widespread success among mainstream consumers. People are notoriously resistant to change and it takes time and a lot of coaxing to covert a new high-tech product used by gadget-obsessed geeks …

Put Down Your Magic 8-Ball: Social Media Predictions for 2010

As 2009 nears its end, bloggers are busy posting their predictions about the future of social media. Three of the most prevalent predictions regarding social media’s potential developments in 2010 are: social media functioning as a corporate marketing tool, the rise of new location based applications and networks, and a marked shift from trend to …