LEGO Universe Demo Debut Reactions

Behind-the-scenes look and early press reactions to the first preview press demos for LEGO Universe at the TriplePoint offices in San Francisco. Journalists were invited to check out the game, snag some new screenshots, talk with the development team, and get answers to all their LEGO MMO questions.

A Social Media Makeover for the Beauty Industry

  The New York Times ran an article about the rise of “Everywoman” Lauren Luke, a single mom from the UK who has garnered over 50 million views for her YouTube makeup instruction videos, and is now launching her own product line. Beauty execs say that user-created videos are “not a threat,” however, the passion …

Social Plays in Networked Gaming

Yesterday, I had the pleasure of presenting at the monthly Social Media Expedition Memphis breakfast meetup. It was a great chance to take a look at “social gaming” from a different perspective, as many attendees knew little about the video games industry, but they were all social media enthusiasts. The result? An exploration of the …

YPulse Youth Marketing Mashup

Last week, we joined YPulse’s Youth Marketing Mashup 2-day conference in San Francisco. A wealth of market research, success stories, intriguing discussions and even heated debates, the conference was highly informative and entertaining. The conference kicked off with a vibrant keynote speech by self-proclaimed “Advice Slinger” Josh Shipp (HeyJosh.com). Shipp shared insight into his experience as …