“Zero” Marketing is the Best Marketing: Dark Void Zero and Instant Nostalgia [Updated]

[As noted on Giant Bomb, a Zero or “0” in a game’s title establishes that it’s a prequel or remake, ala Resident Evil 0, Perfect Dark Zero and Metroid: Zero Mission.]

Dark Void Zero is a little game with huge potential – the lovechild of retro fan-service and innovative marketing has become a very compelling title, and is likely to lead the charge for similar games. Available today for a $5 download on the DSiWare Store, it’s clearly designed to build hype for its full-priced “big brother” Dark Void, ironically released today for Xbox 360, PlayStation 3 and PC – everything except the Wii. The two games are as different as their native consoles – Dark Void is a 3rd Person Action game (think Gears of War + jetpack) while Zero is a 2D action/platformer with a decidedly old-school look and feel. While it’s easy to write off Dark Void Zero as nothing more than a puffed-up, buyable advertisement, the game’s nostalgic details make it worth a second look.

Cheesy-yet-awesome "box artwork" for Dark Void Zero

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