PR 101 for Indie Game Developers – Now with Video!

I had the opportunity to give an updated version of my ‘PR for iPhone Games‘ talk to the New York Gaming Meetup on Tuesday. Focusing on indie development publicity for multiple platforms, the presentation walks viewers through the What, Why and How of doing PR – whether budgets are shoestring and you’re running the show …

PR 101 for iPhone Game Developers

TriplePoint has the unique opportunity to work with some of the best iPhone (and now iPad!) game developers out there. We’ve helped achieve success for a growing list of games – everything from classics like geoDefense and Real Racing to today’s number one paid app in the US App Store, ZombieSmash! As a result, we …

VVVVVV and the Power of PR for Indie Games

It’s only the second week of January, and 2010 is already shaping up to be another incredibly strong year for independent game development. Derek Yu’s freeware colossus, Spelunky, and past IGF Grand Prize winner Darwinia are both coming to XBLA. Newgrounds sensation Meat Boy is headed to WiiWare, as is indie classic Cave Story. Many …

LEGO Universe Demo Debut Reactions

Behind-the-scenes look and early press reactions to the first preview press demos for LEGO Universe at the TriplePoint offices in San Francisco. Journalists were invited to check out the game, snag some new screenshots, talk with the development team, and get answers to all their LEGO MMO questions.

iPhone Game PR – A Case Study

Australian mobile developer Firemint came to us a few months ago with one goal in mind: to make their new iPhone game stand out among the crowd. Of course, this is no small task given the extraordinary rate of proliferation of iPhone games appearing on the App Store since the beginning of the year. But …