Rich Jones represented TriplePoint during the 7th annual TiE CON in Boston, a conference that brings together both established and startup entrepreneurs in Technology, Life Sciences, Education, and Cleantech. The boot camp covered New Marketing for the Socially Digital Age.
If there is one thing I’ve learned from a former convicted felon, Neal Caffrey (on White Collar), it’s that you need to dress the part. Neal is such a charming guy not just because of his smooth moves or his way with words – it’s the way he presents himself. I’m like Neal. I walk …
In the past few years, so much has changed for social media that little of our quaint old landscape remains at all anymore – at least, not as it once was. Now it’s spread to encompass much, MUCH more than a few social networks. Social media affects every corner of the media landscape – traditional …
This was my second year attending Austin’s SXSW Interactive and I’m surprised to say that I was quite blown away with the growth in attendees and content, even from just one-year prior. There was something for everyone: Nike+ court to get your slam-dunk on? Done. Free BBQ Tacos with wet wipes and antacid accompaniments? Easy. …
It’s no secret that today’s PR pro faces substantial challenges. The advent of social networking and the continued proliferation of blogging have proven highly (warning, buzzword!) disruptive to the field, creating countless new influencers in virtually every industry. What’s more, influence is increasingly determined not by the publication one writes for but the ability to …
Wait just a darn minute. Did I just use “press” and “people” in the same headline? Yes, yes I did. That’s because TriplePoint is made up of people. Actual people! Sure, we do PR, but that doesn’t make us any less human. Just like reporting on news doesn’t make reporters any less human. So one …
It takes a special breed of influence (and persuasion) to inspire others to WANT something (on their own, for themselves) from within. Public Relations Prequel One of the first metaphors – and one of the first PR lessons – I remember was at age 12 when my mom explained how and why I needed to …
In part two of today’s LEGO MMO media buzz blitz, we take a peek at chatter around the web and beyond, as journalists enter LEGO Universe and report back for the first time… Check out part one for more fun – behind-the-scenes, in the spotlight and on the brick road along the way. The LEGO …
LEGO Universe launched last Friday for a special fans-only release period, and boy has the PR team been busy! Over the summer and into fall, we’ve been across the country and back again with the LEGO Universe developers – and that’s not even counting pre-E3 and international happenings. From E3 in Los Angeles, Comic-Con in …
It’s soapbox time again over at the ‘Goose – enjoy (and add your 2 cents in the comments below)! Know why I prefer writing on the weekends? Because all the noise dies down around me – our unrelenting 24/7 news cycle doesn’t stop, but it slows down long enough for a person to clear their …
TriplePoint is looking for a few good interns to join our team in San Francisco this summer! If you’re currently enrolled in a four year degree program and have an interest in interactive entertainment public relations, you could be the newest addition to our team. Click through for more about us, the position and to …