The Brand Benefits of Publisher Conventions – BlizzCon

Conventions and the video game industry go hand-in-hand: there’s the Penny Arcade Expo (PAX), Germany’s Gamescom, Comic-Cons, and more. Other than QuakeCon (and EA Play this year), it’s rare for publishers to host their own consumer-facing “mega event.” Most companies like Capcom, Ubisoft, and Nintendo share the stage and make special reveals during E3 (which …

How to Leverage Content Marketing for PR

Developing a consistent and useful content campaign is time-consuming, but it’s a non-negotiable for today’s marketers that want to amp up search results and engage potential customers with thoughtful blogs, webinars and whitepapers. To make the most of this hard work, marketers can “double-dip” by leveraging the content development process for another element of the …

8 PR Tips for Kickstarter Projects

Over the past year, we’ve been hearing from developers who want PR support not for the launch of their game, but for their Kickstarter projects. Promoting a Kickstarter project bears some similarity to a traditional product PR campaign; however, there are some major differences that will influence the way you approach a PR effort. Like …

Marketing at SXSW: Go Big Or… Don’t?

This was my second year attending Austin’s SXSW Interactive and I’m surprised to say that I was quite blown away with the growth in attendees and content, even from just one-year prior. There was something for everyone: Nike+ court to get your slam-dunk on? Done. Free BBQ Tacos with wet wipes and antacid accompaniments? Easy. …

5 Productivity Tools for PR Pros

It’s no secret that today’s PR pro faces substantial challenges. The advent of social networking and the continued proliferation of blogging have proven highly (warning, buzzword!) disruptive to the field, creating countless new influencers in virtually every industry. What’s more, influence is increasingly determined not by the publication one writes for but the ability to …

TriplePoint Newsroom: Press Releases for the People

Wait just a darn minute. Did I just use “press” and “people” in the same headline? Yes, yes I did. That’s because TriplePoint is made up of people. Actual people! Sure, we do PR, but that doesn’t make us any less human. Just like reporting on news doesn’t make reporters any less human. So one …

LEGO Universe is awesome like bacon

In part two of today’s LEGO MMO media buzz blitz, we take a peek at chatter around the web and beyond, as journalists enter LEGO Universe and report back for the first time… Check out part one for more fun – behind-the-scenes, in the spotlight and on the brick road along the way. The LEGO …

The TriplePoint Summer Internship Program

TriplePoint is looking for a few good interns to join our team in San Francisco this summer! If you’re currently enrolled in a four year degree program and have an interest in interactive entertainment public relations, you could be the newest addition to our team.  Click through for more about us, the position and to …