On Apps and <3s

  Ah Valentine’s Day, a time for chocolate and flowers and punny cards, but also a time to reflect on the connections we share with friends and loved ones. Maybe it’s because I’m a twenty-something-year-old living in New York City, where people are constantly plugged-in via one or more devices, but it seems like everywhere …

Personal Branding: Picking a Twitter Name

The first online pseudonym I ever took for myself was “FreeK.” Yes, with the capital K at the end, and everything. My thin justification for that ‘edgy’ spelling was that if you wanted to, you could pronounce it “free-kay” like someone saying “freaky” with an accent. Don’t judge me too harshly; it was 1993, and …

Waiting for Superman: The Beauty of Virality

One day in October 2012, I happened across this YouTube video with a top-down view of PSY’s concert in Seoul. Over 80,000 people were in attendance, with the crowd spanning entire city blocks. Every member of the audience was singing along in unison with PSY who was on stage addressing the crowd as if he …

Marketing at SXSW: Go Big Or… Don’t?

This was my second year attending Austin’s SXSW Interactive and I’m surprised to say that I was quite blown away with the growth in attendees and content, even from just one-year prior. There was something for everyone: Nike+ court to get your slam-dunk on? Done. Free BBQ Tacos with wet wipes and antacid accompaniments? Easy. …

5 Productivity Tools for PR Pros

It’s no secret that today’s PR pro faces substantial challenges. The advent of social networking and the continued proliferation of blogging have proven highly (warning, buzzword!) disruptive to the field, creating countless new influencers in virtually every industry. What’s more, influence is increasingly determined not by the publication one writes for but the ability to …

Organic Twitter Buzz Beats All

Organic vs. non-organic buzz – Celebrities (and ordinary players) create both types of buzz for Temple Run. Non-organically speaking, they simply tweet their score using the in-game prompt. Organically speaking, they go out of their way to create original content. Free PR tip! All mobile games should have a social media sharing element integrated in some way because, put simply, people love to brag. Who …

What’s the Next Big Thing?

Everybody wants to know—what’s the next big thing? Last week, we turned to Ben Parr from Mashable for insight on what’s hot in social. Ben spoke at an SFAMA event over at PeopleBrowser to discuss “The Future of Social and Tech.” His presentation began with an intro highlighting how social media has made communication among …