The Brand Benefits of Publisher Conventions – BlizzCon

Conventions and the video game industry go hand-in-hand: there’s the Penny Arcade Expo (PAX), Germany’s Gamescom, Comic-Cons, and more. Other than QuakeCon (and EA Play this year), it’s rare for publishers to host their own consumer-facing “mega event.” Most companies like Capcom, Ubisoft, and Nintendo share the stage and make special reveals during E3 (which …

The Gaming Culture Shock

Last semester, I was fortunate enough to have a once in a-life-time opportunity of studying abroad in Korea, my motherland. Born in Korea but having lived most of my life in the United States, I consider myself to be more aligned with American customs and lifestyle and as a gamer, I am well-cultured in American …