TPNY: Staying Connected Through Hurricane Sandy

In the tech and digital entertainment industries, late October and early November traditionally mark a particularly busy time, with product launches left and right, and a major scramble to finalize plans and promotions in advance of the looming holiday season. This year, busy East Coasters were slammed with an additional challenge – Hurricane Sandy, dubbed …

Meet the New TriplePoint Office

Well, it’s finally done. The team at TriplePoint SF needed a change of scenery, and though we knew it would be hard to adjust, we packed up our gear and left our office on 1st Street. All of us knew, of course, that it would be difficult to lose all of our old local favorites… …

GDC 2012: TriplePoint Client Preview

TriplePoint is bringing the heat to this year’s Game Developers Conference (GDC 2012). And by heat, I mean a menagerie of clients with cool games and gear. (Obviously.) People keep asking what we’re up to, and it’s no secret, so… OK, actually,  there are some secrets. If I told you everything in this preview, what would …

TriplePoint Newsroom: Press Releases for the People

Wait just a darn minute. Did I just use “press” and “people” in the same headline? Yes, yes I did. That’s because TriplePoint is made up of people. Actual people! Sure, we do PR, but that doesn’t make us any less human. Just like reporting on news doesn’t make reporters any less human. So one …

Trends with Benefits: Destined for Jail

Try and solve this week’s Trends with Benefits, the weekly brainteaser from your friends at TriplePoint! TWB appears every week in our news round-up, Points of Interest, and offers terrific prizes to readers who can puzzle their way through the challenge du jour. First crack at the prizes go to Points of Interest subscribers when the newsletter …

Celtics @ Warriors, TriplePoint @ The Suite

The TriplePoint team enjoyed a night at the Oracle Arena with some friends and clients, enjoying the action from on high, perched in a lovely suite. From there, we has a great view of a great, closely-fought game, right up until the 4th quarter when the Golden State Warriors decided it would be rude not …

PR 101 for Indie Game Developers – Now with Video!

I had the opportunity to give an updated version of my ‘PR for iPhone Games‘ talk to the New York Gaming Meetup on Tuesday. Focusing on indie development publicity for multiple platforms, the presentation walks viewers through the What, Why and How of doing PR – whether budgets are shoestring and you’re running the show …

TriplePoint Gets a New Look in LA!

Some Fun Facts: Los Angeles is comprised of 5 counties and 20 million residents – Los Angeles, Ventura, Riverside, San Bernardino and Orange counties. When founded in 1781, Los Angeles was originally known to its 44 residents as “El Pueblo de Nuestra Senora la Reina de Los Angeles de la Porciuncula” (Town of Our Lady …

Bobos, Patio Guy and New Trends in PR Staffing

Read together, two recent works on white collar living would suggest there’s been a bifurcation of the white collar class, geographically and demographically.   Richard Florida’s Who’s Your City takes as its  archetype of economic drive the bourgeois boheman, or “bobo” (a term coined somewhat sardonically by David Brooks’ 2001′ Bobos in Paradise.)  The Bobo sips …

Kanye West Hates Gamer People

Last week, the social media world was taken hostage by Kanye West.  Yes, the Chicago-native rapper, music producer, and singer managed to not only become the topic of conversation around water coolers everywhere, but more importantly, Mr. West seized complete control over social networks, and in particular, Twitter. Whether or not you tuned in to …

TriplePoint Speaker Series #3: Dan Hsu

Last week we were joined by Dan Hsu, former Editor in Chief of EGM and Co-Founder of the recently launched, Bitmob. Dan spoke with us about his extensive experience in game magazine publishing, the challenge of incorporating casual game coverage with a hardcore voice, the role he feels community has in the editorial process, what …