Rich Jones represented TriplePoint during the 7th annual TiE CON in Boston, a conference that brings together both established and startup entrepreneurs in Technology, Life Sciences, Education, and Cleantech. The boot camp covered New Marketing for the Socially Digital Age.
“Gamification” is everyone’s favorite buzzword these days. It’s so hot, that we still use quotes to write it out — “gamification.” Yes, it’s that fresh. To put it simply, “gamification” is applying game-design thinking to non-game applications in order to make them more fun and engaging. Think Foursquare; you earn points for checking into locations, …
New apps revealed at SXSW (South By Southwest) are foreshadowed by Gary Shteyngart’s novel Super Sad True Love Story, putting technology and information at the forefront in a not-too-distant-future version of New York City.
Organic vs. non-organic buzz – Celebrities (and ordinary players) create both types of buzz for Temple Run. Non-organically speaking, they simply tweet their score using the in-game prompt. Organically speaking, they go out of their way to create original content. Free PR tip! All mobile games should have a social media sharing element integrated in some way because, put simply, people love to brag. Who …
TriplePoint’s Rich Jones examines the advertising and marketing potential for gesture recognition systems like Microsoft Kinect.
With every move you make, a chemical called dopamine sends a message to your brain to tell your muscles to function. When the dopamine supply is seriously depleted, messages cannot be transmitted efficiently, and the body cannot respond as easily. Imagine having your supply of dopamine cut down by eighty percent. That’s Parkinson’s disease (PD). …
Continuing our efforts to engage in real discussions with the leading members of the gaming industry and beyond, TriplePoint recently had the opportunity to chat with IGN’s on-camera host and staff writer, Jessica Chobot. Since 2005, Jessica has become a key influencer within the gaming community and we were fortunate to talk with Jessica on …
To protect the innocent, names have been changed. In this publication, a once-faithful iPhone lover will be referred to with a fictional Twitter name: @madluv4iPhn. A recent tweet: @madluv4iPhn Dear iPhone – I’ve met someone new named the Nexus One. I’m strangely attracted to her and need a few days to figure this all out. …
Some of the most forward-thinking leaders within the entertainment industry attended the Future of Media conference today at the Stanford Graduate School of Business to discuss the challenges and opportunities that lie ahead in the media industry. The discussion panels covered topics including the future of interactive entertainment, television and film, social media and news, …
The entertainment industry has become increasingly interactive as people take more control of the media they consume. Since the emergence of reality television, entertainment has become less passive with viewers playing an active role in the experience. As shows become readily available on the Internet, viewers have more power and more choice. Execs in the …
With all the buzz of 3D TV emerging out of last week’s Consumer Electronics Show in Las Vegas, including ESPN and The Discovery Channel announcing plans to introduce two channels with 3D content, a veteran network was making plenty of headlines of its own. By canceling Jay Leno’s 10 p.m. prime time talk show, a …
I recently received an invitation to the most exclusive group in town; a Cool Kids Club, if you will. The fact that this tight-knit group is comprised of 100,000+ cool kids is of no concern to me. The way I see it, the world is now separated into two groups of people: those who been …
As 2009 nears its end, bloggers are busy posting their predictions about the future of social media. Three of the most prevalent predictions regarding social media’s potential developments in 2010 are: social media functioning as a corporate marketing tool, the rise of new location based applications and networks, and a marked shift from trend to …
It’s official. Microsoft’s Xbox 360 and Sony’s PlayStation 3 have now both received the biggest friend request in social gaming history – from THE friend of friends, Facebook. The Facebook Blog shares a wealth of details it’s new 360 availability, and in a PS3 firmware v3.10 preview post on Tuesday, the PlayStation Blog officially stated …
From the CNN/Ashton Kutcher race to one million followers to Oprah’s on-air “first tweet”, the hype surrounding Twitter reached a fever pitch earlier this year. It seemed like everyone was jumping on the Twitter bandwagon. But amongst all the publicity, there was very little information about how Twitter is useful to non-celebrities. After all, we …