Before joining TriplePoint I worked briefly for a growth stage fund at a venture capital firm, specializing in mobile, ecommerce, adtech, and cloud technologies. It’s not hard to imagine that my favorite part of the job was sitting in on the pitches entrepreneurs made to attract funding for their companies. When I moved over to the public relations side of the tech scene, I experienced a complete role reversal. Now I am the one presenting pitches, in the form of a tailored email or occasional call to a journalist. From this process, I’ve learned a bit about what makes an effective — and cringe-worthy — pitch. While I’m still always learning new ways to pitch, I’ve developed a few tips for pitching someone, whether you’re looking for investment support or media coverage:
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