Rich Jones represented TriplePoint during the 7th annual TiE CON in Boston, a conference that brings together both established and startup entrepreneurs in Technology, Life Sciences, Education, and Cleantech. The boot camp covered New Marketing for the Socially Digital Age.
Almost exactly ten years ago, I finished for the first time The Legend of Zelda: Ocarina of Time. It was that moment when I first identified as a gamer and felt a devotion to video games that I was at the time too young to understand. But over the next ten years, that devotion grew …
Last Friday, a few of us headed up to Boston for the Penny Arcade Expo. As a first-timer to the show, I was in awe at the sheer size at one of the biggest gaming events for consumers in the US. I could feel the excitement as soon as I walked through the door; I’d …
Social gamer, hardcore gamer, or both? TriplePoint at the MIT BIG Business in Gaming conference in Boston. Video game industry thoughts and opinions.
December’s NY Gaming Meetup hosted the NY Videogame Critics Circle to discuss the 2010 year in video gaming.
Rockstar is justifiably one of the most well-regarded publishers and developers in the industry. The company has tremendous positive equity with both consumers and the gaming press, delivering one critically-acclaimed AAA title after another. Many of the reasons Rockstar is such a powerhouse are relatively evident. To name a few: technical excellence, engaging gameplay, “it’s …
TriplePoint’s Rich Jones examines the advertising and marketing potential for gesture recognition systems like Microsoft Kinect.
Rich Jones reports back on the NYU Game Center Lecture Series, featuring Leigh Alexander of Gamasutra, Stephen Totilo of Kotaku, and Jamin Brophy-Warren of Kill Screen.
Players of massively multiplayer online (MMO) games have long known that working cooperatively and competitively within the game space has improved not only their leet gaming skillz but also real life abilities, including leadership, communication skills, creative thinking and adaptability. Lee Sheldon, assistant professor in the Department of Telecommunications at Indiana University, has taken the …
Prepare for trouble and make it double! March 14, 2010 was the launch date of the new Pokémon HeartGold and SoulSilver games on Nintendo DS, remakes of the 1999 original Gold and Silver games on Game Boy Color. For those who thought ahead of time and had a Reservation Card, Target was giving away …
Rich Jones dissects the potentially-bright future of motion- and gesture-based controllers, and winds up yearning for more traditional innovation. More buttons!
Out in the vast desert of Las Vegas, the Academy of Interactive Arts and Sciences® (AIAS) hosted the 2010 D.I.C.E. (Design, Innovate, Communicate, Entertain) Summit and the 13th annual Interactive Achievement Awards ceremony, and the TriplePoint team was in attendence. Julia Roether, Joe Ziemer and I joined in the event to learn from video game …
At this week’s American International Toy Fair, the Mattel Corporation announced Barbie’s latest career as a computer engineer. Decked out in a binary-print tshirt, leggings and sensible(ish) shoes, Barbie sports a Bluetooth headset and carries a pink laptop (with “Barbie” written in ASCII on the screen, cleverly enough). The Barbie® I Can Be…™ Computer Engineer …
With Bejeweled Blitz, PopCap dives head first into Facebook gaming, and comes up with a hit that’s more casual than social.
Rich Jones (TriplePoint) examines Capcom’s unique marketing strategy for Dark Void Zero, a retro DSi downloadable game released alongside the next-gen game Dark Void.