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8 PR Tips for Kickstarter Projects

Over the past year, we’ve been hearing from developers who want PR support not for the launch of their game, but for their Kickstarter projects. Promoting a Kickstarter project bears some similarity to a traditional product PR campaign; however, there are some major differences that will influence the way you approach a PR effort. Like …

PAX East: Disney World for Gamers

Last Friday, a few of us headed up to Boston for the Penny Arcade Expo. As a first-timer to the show, I was in awe at the sheer size at one of the biggest gaming events for consumers in the US.  I could feel the excitement as soon as I walked through the door; I’d …

How Rockstar Rocks It

Rockstar is justifiably one of the most well-regarded publishers and developers in the industry. The company has tremendous positive equity with both consumers and the gaming press, delivering one critically-acclaimed AAA title after another. Many of the reasons Rockstar is such a powerhouse are relatively evident. To name a few: technical excellence, engaging gameplay, “it’s …

Looking For Group: Applying MMO Techniques to Learning and Business

Players of massively multiplayer online (MMO) games have long known that working cooperatively and competitively within the game space has improved not only their leet gaming skillz but also real life abilities, including leadership, communication skills, creative thinking and adaptability. Lee Sheldon, assistant professor in the Department of Telecommunications at Indiana University, has taken the …