Mark Pincus via Instagram

Why Isn’t Instagram at Least as Evil as Zynga?

Instagram selling for $1 billion dollars generated surprise, and envy. Perhaps people can understand a strategic rationale for Facebook buying it, or competitive impulse, but the befuddlement remains.  You can hear the suppressed snicker coming from the mainstream business prairie: they weren’t making money, but hey, for the team itself, hooray!  Everyone agrees they’re really nice young …

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Playing in an Asynchronous World

The recent rise of mobile as a key platform in the gaming space is accompanied by meteoric growth in asynchronous gameplay. Not what you typically envision when hearing of the latest “multi-player videogame,” asynchronous games do not require the two or more participants to be playing simultaneously; rather, players make turns at their convenience. Chart …

Social Game Soapbox: Pop-Ups and News Feed Noise

“How many pop-ups is too many pop-ups?” asks the Frisky Mongoose. Shouldn’t there be a more reasonable cap on pop-up notifications, so players can get busy playing (and spending money, for that matter)? Log-in interruptions are particularly bothersome in my opinion, but some games are offering smoother entry these days, so I’ll just assume that’s …

Virtual Goods and The New Digital Retail Revolution

Earlier this week, New York City’s Jacob K. Javits Center played host to a convergence of two trade shows, as both the 107th American International Toy Fair and Engage! Expo welcomed a diverse group of exhibitors and speakers.  For certain attendees, the pairing of Toy Fair with the Engage! Expo, a conference that focused primarily …

Facebook and the Fate of Social Gaming in 2010

Facebook is staggeringly huge. They have over 400 million active users, half of whom log in on any given day, over 500k active applications, and can rattle off plenty of other impressive totals for those who’d like to listen. As an open platform, they have provided companies like Zynga and PlayFish with millions of dollars …

Selling the Farm: Virtual Goods Summit 2009

Unless you have been living under a social media rock for the past few months, you (or if you are not willing to admit it, “someone you know”) have most likely participated in the latest sensation to hit the games industry – social gaming.  Redefining the market and shifting demographics of those traditionally associated with …