Organic Twitter Buzz Beats All

Organic vs. non-organic buzz – Celebrities (and ordinary players) create both types of buzz for Temple Run. Non-organically speaking, they simply tweet their score using the in-game prompt. Organically speaking, they go out of their way to create original content. Free PR tip! All mobile games should have a social media sharing element integrated in some way because, put simply, people love to brag. Who …

TriplePoint Newsroom: Press Releases for the People

Wait just a darn minute. Did I just use “press” and “people” in the same headline? Yes, yes I did. That’s because TriplePoint is made up of people. Actual people! Sure, we do PR, but that doesn’t make us any less human. Just like reporting on news doesn’t make reporters any less human. So one …

SOPA – PR Poison?

What does the Stop Online Piracy Act (SOPA) mean to you, if you’re in public relations? Nothing good. For a business increasingly dependent on social media, whose arsenal has always relied upon viral, user-shared content, and whose aim is to get everyone talking about their clients, SOPA poses a significant threat. If it is somehow …

To Tokyo We Go!

13 million people, 844 square miles, the epitome of modern Japanese culture and the world’s leader in technological innovation—this is Tokyo. For decades, this fascinating city filled with vending machines and delicious ramen restaurants has been the epicenter for console gaming on both sides of the ocean, since giving birth to the Famicom (known here …

New Media Mavens Convene in Memphis to Talk Modern Branding

Some of digital media’s brightest and most passionate branding minds were at Emerge Memphis yesterday for an event from LaunchMemphis and Southern Growth Studios, “Masters of the New Modes: Insights and Innovations from the Blending Worlds of Tech, Marketing and Culture.” Adrian Ho and C.C. Chapman, two leaders in innovation, interactive marketing and user experience …