TRIPLEPOINTS OF INTEREST – WEEK OF APRIL 3

For this week’s TPoI, we dive into YouTube’s latest partner program update, PETA’s dispute with Nintendo, Atlus’ debatable decision to enact a strict streaming ban, and the launch of Twitch’s very own gaming store.

YouTube Enacts Stricter Creator Monetisation

In an effort to catch suspicious channels, YouTube has changed its partner program by enacting stricter guidelines for channel monetization. The Verge reports that going forward, YouTube won’t allow monetization until a creator has reached 10,000 lifetime views on their channel. MCV speculates that the true reasoning behind the move is to lessen the chances of brands finding themselves aligned with hate speech or racist content, an issue that YouTube has been battling. Aspiring creators will undoubtedly have a harder time earning money with this new policy in place, but ArsTechnica advises that using GoogleAdSense is an option to obtain ad revenue without relying on the total view count. Furthermore, Fortune revealed that YouTube plans to add a new review process for the partner program that will monitor a video publisher’s activity to ensure the creator is adhering to the rules and regulations.

PETA Shames Nintendo For 1-2 Switch Milking Game

Milk, one of 28 mini games on Nintendo’s multiplayer party game 1-2 Switch has been deemed unrealistic according to PETA president Ingrid E. Newkirk. The milking simulator portrays no cows on-screen and the farmers appear to be happy-go-lucky during the entire process. Polygon reports that Newkirk personally wrote a letter to Nintendo to address her concerns stating, “We have more than 35 years of experience investigating dairy farms where cows are exploited for their milk, and it is NEVER that pleasant for these animals. Can we have some realism here, please?” Uproxx adds that Newkirk suggests either Nintendo depicts the cruel reality of animal abuse or consider simulating a game where no animals suffer. Nintendo has yet to respond but we anticipate a thought-out and respectful rebuttal.

Atlus Threatens Gaming Community With Harsh Consequences

The long awaited Japanese RPG series Persona finally launched its fifth entry to the series Persona 5 outside of Japan on April 4. The day after its release, a report from Kotaku revealed that developer Atlus threatened to issue channel strikes and content ID claims on any streamer or YouTuber that showed footage beyond 7/7, a date in the calendar of the game. The purpose of the ban is to prevent spoilers for those who haven’t obtained or played the game, but Forbes argues that users could easily search for a playthrough of the game considering it’s been released in Japan for a whole year. Atlus’ concerns are valid, but ArsTechnica adds that in this day and age, gaming companies should view gameplay videos as a way to boost exposure not hinder it. In recent news, Polygon reports that several streamers and YouTubers are showing content past the 7/7 mark and are well aware of the potential repercussions to follow.

Shop and Stream: The Future of Twitch

Amazon-owned Twitch has released a purchasing system for streamers and audience viewers. The Escapist disclosed that users will now be allowed to buy a game while watching a stream, with over 50 different titles released so far. Games can be downloaded and played through the Twitch launcher or on a publisher’s service, such as Uplay. Not only that, streamers will get a cut of the sales as well, with partnered streamers earning up to 5% of the sales that originate from their channel, according to The Verge. This is a smart move on Twitch’s part, as it offers revenue for both the company and streamers. Although Engadget believes this is a smart move, it worries that content creators may abuse the system and only stream games purely for financial gain. PCWorld agrees, but also argues that it’s a great way to showcase a game and see a streamer’s honest reaction and feedback.

TwitchCon 2016: Amazon’s Growing Twitch Presence

Twitch Prime

The content creator market is maturing and growing. Bigger and more established companies are beginning to see the value in investing in the space, and nowhere was that more apparent than at TwitchCon 2016. For the second annual event, TwitchCon relocated to San Diego and we began to see Amazon’s impact on Twitch start to take shape for the first time. Below are three observations on how the future of Twitch will be impacted by Amazon.

First off, the announcement of Twitch Prime made clear Amazon’s desire to integrate more directly with Twitch. Twitch Prime is an extension of their regular Prime service that adds perks specific to Twitch users, which, surprisingly, does not come with a price increase. It’s the first time that Amazon has extended Prime beyond their own core brand, and the perks for the inaugural month were as follows:

  • Free game loot – Tyrande Hearthstone hero, copy of Streamline, Paladins Bomb King weapon skin

  • Discounts on new-release box games

  • Ad-free viewing on Twitch

  • Exclusive emote & chat badge

  • One free channel Twitch channel sub per month

  • Everything else included with Amazon Prime

Twitch Prime

Second, Amazon has started positioning Twitch as a digital game storefront with Steam-like functionality by introducing a “Game Details” page and supporting Twitch Launcher software. Amazon first introduced this new functionality by including a copy of Streamline in Amazon’s Twitch Prime service. The “Game Details” page is just an addition to the page that each game already has in the Twitch directory. This page contains screenshots, a trailer, and a download/purchase link. Once downloaded, the new game can be accessed and managed in Twitch Launcher.

This new functionality will make for an interesting customer browsing experience, as they have immediate access to see who is streaming it or who has made videos of the game. Additionally, when a Twitch Partner streams a game that is a part of this system, they get a referral link that their viewers can use to go purchase the game. Twitch incentivizes the streamer to participate by giving them a 30% cut of each sale. Right now, the only game in this system is Streamline but there is no doubt more will be added.

Finally, Amazon hosted a launch party for their new game studio’s first titles: Breakaway, a “mythological sport brawler,” New World, and Crucible, that will surely set the tone for how other gaming companies participate in the event. Of course, all three titles have promised a high level of Twitch integration such as the announced Stream+ feature, which has similar functionality to Proletariat Inc’s Streamote.tv. Amazon’s launch party was experience-oriented and put the games front and center with attendees, offering demo access and alpha codes (etched on heavy metal coins, no less).

It‘s quite clear that Amazon plans to use their purchase of Twitch to further their initiatives, which is great for gamers and content creators. Amazon seems keen to make use of Twitch streamers’ influence on their viewers to create a store/publishing platform. How this plays out in a Steam-centric world will be interesting. Any more methods they can create or provide for Streamers to monetize their shows, in a way that benefits viewers, is great for the market as well. In short, TwitchCon provided us with plenty of evidence to be optimistic about what Amazon will be bringing to Twitch in the future.

TriplePoints of Interest – Week of February 8

Gaming is becoming more and more integrated into mainstream culture. Players and viewership are rising, and nothing can say that better than the phenomenal 2015 streaming platform Twitch had. Larger companies have taken note too as Amazon jumps into the game development sector with their newest game engine, Lumberyard. Yahoo is also joining in the fun as they start developing their own eSports vertical.  Continue reading TriplePoints of Interest – Week of February 8