The Pokémon craze continues to hit the United States — and now in several countries including Germany, United Kingdom, and Japan!
This week in TPOI we’ve recapped, at a high level, some of the most positive and unique Pokémon GO milestones generating publicity. In other key industry news, Microsoft has announced the Xbox One S release date, Telltale has debuted a first look trailer at its upcoming Batman title and we’ve learned GDC submissions for 2017 are now open.
Continue reading TriplePoints of Interest – Week of July 18
LEGO Universe launched last Friday for a special fans-only release period, and boy has the PR team been busy! Over the summer and into fall, we’ve been across the country and back again with the LEGO Universe developers – and that’s not even counting pre-E3 and international happenings. From E3 in Los Angeles, Comic-Con in San Diego and PAX in Seattle, to press meetings in New York and family media day in Colorado, LEGO Universe has amazed and inspired everyone who sees it.
The LEGO Group (creative brick-building toy icon) teamed up with NetDevil (supernaturally talented development team), and collaborated with some of the most imaginative and passionate fans in the world (LEGO Universe Partners, or LUPS for short)… It’s taken 5 years to get here, and the real works just begun, but together this LEGO trifecta has created one helluva MMOG.
TriplePoint couldn’t be more thrilled (or proud) to work with the brightest minds in toys and technology, and finally help launch LEGO Universe this month. It’s been a while since we shared media feedback, so today is a double whammy – first, here are highlights from recent press events and releases. Then check out part two this afternoon, for the latest previews, reviews and such. You can find more LEGO Universe coverage from E3 and earlier in the archives. Continue reading LEGO Universe Pre-Launch Press Bonanza: If you build it, they will come…
This weekend over at Frisky Mongoose, I rambled off a lengthy list of reasons why people play social games, and I think its fair to say that Facebook game developers are doing a lot of things right.
Now can they change their click-only interfaces to feed players who are hungry for more?
People will click as many times as they need to make what they want out of a social game. But after all the shopping and buying of virtual items, sending gifts and helping neighbors, harvesting crops, feeding animals, cleaning and decorating… Continue reading Hungry for More Challenge and Chance in Social Games
“This is a disruptive, challenging time in our industry, but there are opportunities for better collaborative innovation if we challenge the status quo…” – Malcom Gladwell
The web is changing. Social networks like Facebook and Twitter have become our new information and communication hubs. In the beginning , one of the biggest appeals of social games was their integration with existing social networks – the ability to log in to one site to conduct all your social stuff, including multiplayer gaming.
But now that social games have evolved into all-but standalone communities within social networks, and now that players have become more avid and interactive, AND now that social game developers have “mastered” the art of getting users to spam their friends… well now its time for change.
The New Face of Facebook
Facebook is taking the aggregation approach to new levels, increasingly expanding to a “whole web product” – a complete social experience that seamlessly spans web, mobile and desktop to provide real-time, customizable social networking any way you want it. Continue reading Say Social Gamers, You Want a Revolution? Talk to Facebook