PAX: The Indie Game Developer’s E3 Expo

With millions of marketing dollars hard at work on games like Call of Duty and Mass Effect, do independent developers stand a chance? You bet! The games industry has reached an interesting period where consumers have begun to actively seek out indie games. Is it because traditional big-budget titles are sorely lacking in innovation? Are …

PR 101 for Indie Game Developers – Now with Video!

I had the opportunity to give an updated version of my ‘PR for iPhone Games‘ talk to the New York Gaming Meetup on Tuesday. Focusing on indie development publicity for multiple platforms, the presentation walks viewers through the What, Why and How of doing PR – whether budgets are shoestring and you’re running the show …