Read together, two recent works on white collar living would suggest there’s been a bifurcation of the white collar class, geographically and demographically. Richard Florida’s Who’s Your City takes as its archetype of economic drive the bourgeois boheman, or “bobo” (a term coined somewhat sardonically by David Brooks’ 2001′ Bobos in Paradise.) The Bobo sips lattes, went to an elite school, and really doesn’t want to live much outside of cities like San Francisco or New York. Peter Kilborn’s Next Stop, Reloville surveys the managerial class. They embody Patio Guy — mostly suburban men who drink beer, good excel and watch a lot of college football after graduating from often their state universities and are willing to regularly relocate in order to advance up the Fortune 500 food chain.
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