Top Ten Video Game PR Moments of 2009

It’s December, and ’tis the season to sit back with friends and family, have some eggnog, and organize an entire year’s worth of events into convenient, easily understandable list form – preferably condensing it to no more than 10 events, otherwise you’ll be… hey what’s that over there? That’s right! It’s a list of the …

Call of Differentiation Part 2: Missed Connections

A few months ago I wrote about the unfortunate confusion over the Modern Warfare and Call of Duty brands. Infinity Ward had just conceded to assuming the Call of Duty label for their upcoming blockbuster Modern Warfare 2, and they and Activision were ramping up for a massive marketing campaign. I showed how Modern Warfare …

Call of Differentiation

The Call of Duty franchise is one of the most successful and iconic video game brands of all time, partially because development of each game alternates between two studios, Infinity Ward and Treyarch, allowing publisher Activition to release a new full game each year. But that boon has turned into a burden as the desire …