Content Creator Gift Guide 2017

It’s that time of year again; it’s getting darker earlier and the temperature is dropping. What does that mean? It’s time to start thinking about gifts! Don’t worry, I’ve got a gift guide for you and the content creator in your life. One of the great things about streaming is the low barrier to entry; people can start with a pretty low-budget setup. What makes it even better is the amount of impact that each new piece of hardware can make on the quality of the production.

 

Microphones

 

One area where a creator can have a massive impact on the quality of their videos from a single purchase is microphones. Starting off with your gaming headset’s built-in mic is fine, but people will notice the extra buzz or your breathing. A creator can spend hours using third-party programs to try to smooth out the audio. Eventually, though, it is time for an upgrade. This year we’re going with three price points.

CAD U1 Dynamic Microphone

 

First up is the mic I use, the CAD U1. It is a very cheap upgrade option, usually going for $20 – $25. Additionally, I bought and continue to suggest this mic because it is a dynamic mic and not a condenser like most other microphones used by creators. This immediately cuts down on environmental noise and, with the $3 foam cover, cuts way down on breathing noises.

 

Blue Snowball USB Microphone
 

Next up is a great middle-of-the-road option and happens to be a condenser mic. Many a creator started their journey with the Blue Snowball USB microphone. It will generally run you between $50 – $60 and because it is a condenser mic you’ll have to contend with a bit more background noise but with some tweaking it makes a great choice.
 

Rode NT-USB

 
 

If you want to really give them a treat (or treat yourself!) I highly suggest considering the Rode NT-USB. At $170, it is 6x as expensive as the CAD and is also a condenser style of microphone, but provides a lot more options. Additionally, it has a clarity and fullness of sound that other mics just cannot touch. You will need a couple of additional accessories to make full use of the NT-USB but their stream will thank you.
 
 
 

 

Webcams

 

Another area where a huge impact on video quality can be made, especially during those full-screen face-cam moments, are webcams. While a laptop’s built-in camera or the old Logitech eyeball camera they dug out of their parent’s closet might work, it is not going to look good. Let’s get rid of that pixelated mess and help them step up their game.

Logitech c922x USB Webcam

 

The first camera is the newest version of Logitech’s legendary C920 line, the Logitech C922X. The C920 line has long been the choice for content creators. It will give you a (nearly) flawless 720p or 1080p signal. The newest one even has 60fps support (at 720p) and background replacement software built-in. The C922x costs $100 but is often on sale for much less.
 

 

Next, if you want to offer them something a bit different, is the Razer Kiyo which will run you around $100. This camera offers a built in ring light that can be activated with a twist. Great for content creators who are always on the go and don’t want to carry extra lights with them. It supports 720p at 60fps or 30fps and 1080p at 30fps.
 
 

Elgato Cam Link

Lastly, we have an option for a truly top tier webcam experience, the Elgato Cam Link at $129. The camlink takes any HDMI signal from a compatible camcorder or dSLR and makes it appear to Windows, Linux and MacOS as though it were a USB webcam. This is obviously a costlier solution as they’ll need a compatible camera (such as a Canon HF R800 for $200), but you could get them one of those as well.

 

Accessories

 

There are many miscellaneous items that can contribute to a great setup, some super-obvious and others a bit more “out there.” Let’s look at some other items you can get the content creator on your gifting list to really make their holiday.

softboxes

 

Lights are an important component, but one of the hardest to match to a good brand. A majority of them are of the same quality and will last them a number of years if they treat them right. The best thing is to find a decent deal on a two softbox combo. A quick search on Amazon brought up a pair that are cheaper than the recommended Cowboy Studios from Fancierstudio. Whichever you go with, good lighting is a must. Be prepared to spend around $100.

Elgato Green Screen

 
 

Another favorite among video content creators is, of course, a green screen. You can buy them a $30 – $50 green screen kit that will come with the fabric and rigid stand, but many don’t have room for such a setup to be permanent. An elegant solution is the Elgato Green Screen: while pricier at $150, it comes in a compact carrying case and is quick to deploy. Generally just the right size to sit behind a streamer and small enough when collapsed to put under a desk or bed.
 
 
 

VR Headsets

Virtual Reality has shown it is here to stay. It used to have a rather high barrier to entry but the prices have dropped significantly. The Oculus Rift will run you about $400, and the HTC Vive runs around $600. Another option, if they already own a PS4, is the PSVR for $350. No matter which one you gift, it will add a whole new dimension to the content they produce.

 

Elgato Stream Deck

Part of the complication of creating content is the management of different scenes, graphics, sounds etc that are a part of a creator’s show. This year Elgato introduced the Stream Deck, for $150, to help simplify the production of both live and pre-recorded content. It comes with 15 LCD backed keys that can be assigned to do a multitude of things using their provided software. From switching to the latest meme scene at the push of a button or quickly muting a mic to cough, the Stream Deck is sure to make life way easier.
 

Elgato HD60s

If they’re starting to explore the idea of a two-computer setup, or want to capture console footage, you can help them by giving them a capture card. There are a lot of options out there but the most popular among streamers is the Elgato HD60s. They will have to have a fairly modern computer because this device uses USB3.0, but it will be well worth it, offering real-time 1080p 60fps recording for just $170.

 

Extras

 

Finally, if you’ve looked through this list and wondered where the reasonably priced gift idea was, giving a Steam Gift Card of any amount is a great way to support your favorite content creator. One of their largest expenses, year after year, are the games they have to purchase in order to continue to produce up-to-date content. Giving them Steam credit means they will have the funds they need the next time a game launches.

As of this year, Twitch is offering the ability to gift channel subscriptions to other viewers. If you’re savvy and involved with the creator’s community, consider gifting a few $5 subscriptions to their viewers who haven’t already subscribed. Obviously this only applies if they are a Partner or Affiliate, but doing so will potentially unlock the ability for Partners to get more emotes and hopefully prompt the user who was gifted a subscription to continue it for themselves. Not only will the creator receive their cut of the subscription money but you may help convert more viewers into hardcore fans.

These are all great options but they certainly don’t cover the full spectrum of possible gifts. Content creators are constantly upgrading, whether it is various internal computer components, trying out new web services, or even switching out their chairs in hopes that it will improve their content and allow them to keep making a great show. No matter what you get your favorite content creator (yes, even that ugly sweater), hopefully they are thankful that you thought of them this holiday season.

 

Disclosure: Elgato is a current client of TriplePoint

TRIPLEPOINTS OF INTEREST – JUNE 5

In this week’s TPoI, PlayStation VR sales surpass one million, Valve replaces Steam Greenlight with Steam Direct, and Xbox extends briefing at this year’s E3.

PlayStation VR Sales Hit One Million Units Sold

During an interview with TIME, President and CEO of Sony Shawn Layden disclosed that PlayStation has sold over one million PlayStation VR units worldwide. GameRant suggests that Sony should release more exclusive titles and show off unique features of their VR headset to stand a chance against top competitors like HTC Vive and Oculus Rift. GamingBolt expressed positive sentiment towards the reveal, exclaiming, “PlayStation VR is the most successful high end mainstream VR headset worldwide.” VG24/7 points out that while the numbers are good, Sony could have potentially sold more but ran into supply constraints during the initial rollout. DigitalTrends reports that the shortage has been resolved and the numbers of the PlayStation VR sales are expected to rise in the coming months. With E3 fast approaching, outlets are anticipating major announcements and reveals from Sony.

Valve Swaps Steam Greenlight for Steam Direct

After five years, Valve has officially shut down Steam Greenlight, the service that allowed Steam users to vote for indie games to become available on the platform’s marketplace. Polygon reports that Valve will evaluate and determine if the remaining 3,400 titles under Greenlight will be approved for Steam Direct. PCGamer explains that Steam Direct will allow developers to publish their games on Steam directly for $100. The feature is set to launch on June 13th. VentureBeat states that while Greenlight helped Steam figure out what titles users liked and disliked, it was often an expensive and stressful process for developers. Direct will hopefully resolve those issues. Destructoid thinks it’s too soon to determine how effective Direct will be, but believes it’s headed in the right direction and is beneficial to developers and users alike.

 

Xbox E3 Briefing Expected to Run Over 90 Minutes

For the first time, Head of Xbox Phil Spencer has announced that Xbox’s E3 presentation is expected to go over 90 minutes long. GameSpot disclosed that Spencer wanted more time to show off games explaining, “Had some games that just didn’t want to leave out to hit the time, so made a call to just run a little long.” ScreenRant hopes to see teasers and updates for Destiny 2, Call of Duty:WII, and Red Dead Redemption 2 to name a few. In addition, The Escapist states that Microsoft plans to release details on Project Scorpio such as its official name, the release date, and price. VG24/7 is curious to see if Microsoft reveals additional hardware as well, considering the lengthy presentation. We’ll just have to wait and see what’s in store next week!

TRIPLEPOINTS OF INTEREST – WEEK OF APRIL 24

In this week’s TPoI, Atlus updates and apologizes for their Persona 5 streaming ban, Nintendo announces new hardware coming this summer, and Sony releases PS4 sales numbers.

Atlus Apologizes for Streaming Restriction Ban

Atlus’ streaming guidelines around the launch of Persona 5 were heavily contested by streamers, fans and press, and this week the company has announced changes to the policy. In addition to the policy change, which allows streamers to capture and present up to the in-game date of 11/19 (when the main story gears up for the final act), the company issued a formal apology regarding the way they initially presented the guidelines. In response to the policy change, Engadget ponders whether or not the original strategy was “simply a bid to forcibly drive more sales” while The Verge poses that streaming guidelines for the game aren’t necessary, since the community has policed itself and proven themselves loyal to Atlus. GameSpot doesn’t seem to mind the streaming restriction or care for the apology, stating the game is so good everything else is hogwash.

Nintendo Announces the New 2DS XL

In a late night announcement this Thursday, Nintendo revealed a brand-new piece of hardware set to launch this summer – the New Nintendo 2DS XL. The new piece of hardware will join the now-discontinued NES Classic Edition and the Nintendo Switch also released this year. Ars Technica has taken to calling the new device, “a handheld for gamers who can’t afford a Switch.” Forbes contributor, Paul Tassi, sees the announcement a bit differently, expressing frustration over understanding Nintendo’s strategy in the hardware space. Tassi writes, “Nintendo’s commitment to producing overlapping hardware remains incredibly confusing,” noting he sees too much overlap in the product market. The Verge took a less critical position, but made mention that the common theme between all the devices Nintendo has launched this year is the constrained supply of units available to consumers.

PS4 Shipments Reach 60 Million Units Worldwide

Sony’s latest sales numbers for the PlayStation 4 are now reported at 60 million units shipped worldwide. Polygon however reports that this figure represents PS4 shipments to retailers, not necessarily sales through customers. Alongside the report of the new sales numbers, Sony states they plan on shipping 18 million PS4’s for the upcoming fiscal year. Hardcore Gamer reports that this estimation is down from the 20 million they sold this year, which tracks for a four-year old console. On the heels of the sales numbers, The Wall Street Journal quoted an analyst that suspects Sony will release its next-gen PlayStation by the second half of 2018.

TRIPLEPOINTS OF INTEREST – WEEK OF FEB. 27

With the madness of GDC dying down, we here at TriplePoint thought we could sigh in relief. Little did we know…This week’s TPoI features PSVR’s success, Twitch announcing that it will sell games directly, and of course, the launch of the Nintendo Switch! What a week!

How Impressive Are Sony’s ‘Surprise’ PlayStation VR Sales, Really?

In the four short months that PlayStation VR has been available, it has already sold over 915,000 units – beating even Sony’s own projections. The New York Times reports that even the head of Sony Interactive Entertainment, Andrew House, had doubts regarding the PSVR and advised a slow approach towards production. Despite this, the PSVR managed to outsell both the Oculus Rift and the HTC Vive which moved a total of 663,000 units combined. TechCrunch provides insight into PSVR’s strong market performance, pointing out that the PSVR is cheaper than its competitors and an accessory to the already successful PlayStation 4 with over 50 million units sold. In addition, Forbes highlights that the PSVR’s purchase rate is less than 2% when considered alongside the total number of PS4s sold. Beneath all these numbers, however, is the fact that PSVR’s success is a boon to the VR industry and will help it develop faster. In an interview with UploadVR, HTC Vive China expressed this exact sentiment while congratulating their competitor on its success.

Twitch partnering with game devs, studios to sell games on site

Love to donate to your favorite streamer on Twitch? Now you might be able to get a game with that money! According to Polygon, Twitch is edging into the online marketplace for video games, but with a twist. Instead of a simple click-and-buy market, Twitch will allow its users to purchase video games right from their favorite streamer’s page. To sweeten the deal, Twitch will contribute 5% of the sale to the streamer and give the purchaser a digital Twitch Crate, which will contain a randomized item such as a chat badge or game-specific emoji that you can use on the platform. The Verge reports that Twitch’s move into the marketplace will help streamline the purchase process as many gamers watch streams before making the decision to buy or pass up a game. By allowing its users to purchase from the site and contributing a portion of the sale to the streamer, Twitch hopes to be one step closer to being the ultimate hub for gaming on the web.

Nintendo Switch Sells Out All Over The World

Finally! It’s the day that everyone has been waiting for – Nintendo Switch launch day! All the anticipation ends today as every major retailer has stocked their shelves with the new portable gaming system from Nintendo. Or does it? Chances are, if you don’t already have a Nintendo Switch in your hands, you’re going to have to wait a little bit longer. Forbes is reporting that the Nintendo Switch is sold out around the world and to expect a trickle of inventory as Switches will continue to fly off the shelves in the upcoming months. According to USA Today, some gamers lined up for more than 12 hours in order to get their hands on the highly coveted device. It’s no surprise as the Nintendo Switch launches with Breath of the Wild, which received a perfect 10 rating from GameSpot. So if you don’t have the Switch yet, keep your fingers crossed and your eyes peeled for restocks from retailers, and if you did manage to get your hands on one, happy gaming!

Streamer Gift Guide 2016

Christmas Tree

Tis the season for gift guides. You can’t click a link in a google search without tripping over a “10 best tech gifts” story. One category of guide is always missing though: what to get for content creators.

More accurately, this guide is for the friend/parent/significant other of a content creator. One of the great things about streaming is the low barrier to entry; people can start with a pretty low-budget setup. What makes it even better is the amount of impact each new piece of hardware can make on your content.

Let’s start off with an area in which a creator can easily improve: audio. Microphones, to be exact. Starting off with your gaming headset’s built-in mic is fine, but people will notice the extra buzz or your breathing. A streamer can spend hours on third-party programs to try to smooth out the audio. Eventually, though, it is time for an upgrade.

CAD U1 Dynamic Microphone

 

My first suggestion is a personal one, as it is the mic I use, the CAD U1. It is a very cheap upgrade option, usually going for $20 – $25. Additionally, I bought and suggest this mic because unlike most microphone suggestions, it is not a condensor mic but is a dynamic mic. This immediately cuts down on environmental noise and, with the $3 foam cover, cuts way down on breathing noises.

Rode NT-USB

 
 
 

If you want to really give them a treat (or treat yourself!) I highly suggest considering the Rode NT-USB. It is 6x as expensive as the CAD and returns to the condenser style of microphone, but provides a lot more options. Additionally, it has a clarity and fullness of sound that other mics just cannot touch. You will need a couple of additional accessories to make full use of the NT-USB but your stream will thank you.

 
 
 

Next up are webcams. You may be using your laptop’s built-in camera or something you dug out of a drawer from the good old days from before the dot-com bust! This is fine to get started, but now it’s time to get rid of that pixelated mess and step up your game.

 

Logitech C920
The first camera almost needs no description. The Logitech C920 has become the streaming camera of choice (and for good reason). It will give you a (nearly) flawless 720p or 1080p signal. It may not be one of the fancy new 60fps cameras that have entered the market (such as Logitech’s own C922x) but you won’t be disappointed. Best of all,with new cameras releasing, the price on this slightly older one is dropping and can usually be found for around $60.

 

Razer Stargazer

Next is if you are really ready to step up your game: the Razer Stargazer which will run you around $150. The first camera to offer Intel Realsense, which uses multiple cameras to perform depth sensing and remove the background of the video even without a greenscreen! On top of that, it does 60fps at 720p. If you don’t have use for either of those features the last camera will cover your needs, but if you stream in a cramped space or do some crazy movements on Twitch’s new IRL category, this is the camera for you.

softboxes

 

Lights are an important component, but one of the hardest to find a good brand. A majority of them are of the same quality and will last you a number of years if you treat them right. The best thing is to find a decent deal on a two softbox combo. A quick search on Amazon brought up a pair that are cheaper than the recommended Cowboy Studios from Fancierstudio. Whichever you go with, good lighting is a must. Be prepared to spend around $100.

 

Lastly, we’re going to get into a couple of miscellaneous and premium add-on items once you have everything else decently setup.

 

VR Headsets

Virtual Reality is starting to really take off but has a rather high barrier to entry. There are options from Oculus and HTC/Valve but both will run you around $800. A slightly cheaper option if you already own a Playstation 4 is the PSVR. No matter which one you gift (or buy for yourself), it will add a whole new dimension to the content produced.

 

Elgato HD60s

If the content creator is starting to explore the idea of a two-computer setup, you can help them by giving them a capture card. There are a lot of options out there but the most popular among streamers is the Elgato HD60s. They will have to have a fairly modern computer because this card uses USB-C, but it will be well worth it. Real time 1080p 60fps recording with no impact on the gaming PC — truly the next level of recording for just $170.

 

Finally, if you’ve looked through this list and wondered where the reasonably priced gift idea was, giving a Steam Gift Card of any amount is a great way to support your favorite content creator. One of their largest expenses, year after year, are the games they have to purchase in order to continue to produce up-to-date content. Giving them Steam credit means they will have the funds they need the next time a game launches.

These are all great options but they certainly don’t cover the full spectrum of possible gifts. Content creators are constantly upgrading, whether it is various internal computer components, trying out new web services, or even switching out their chairs in hopes that it will improve their content and allow them to keep making a great show. No matter what you get your favorite content creator (yes, even that ugly sweater), hopefully they are thankful that you thought of them this holiday season.

TriplePoints of Interest – Week of July 27

 

Summer’s heating up and so are the acquisition and earnings news! Big this week are Ouya’s new home with Razer and Valve’s whopping 10 figure earnings! On that note, what are your favorite games on Ouya and Steam?

Razer Forges new bond with Ouya

Razer has confirmed they have purchased Ouya. According to TechCrunch, all of Ouya’s VC investors have cashed out and that Alibaba, who invested $10 million in the platform, will be working alongside Razer moving forward. Ouya CEO, Julie Uhrman, confirmed Razer has not purchased the hardware section of the business. All Ouya users will be transitioned into Razer’s Android TV service, Forge.

Valve earnings pick up major Steam

Valve announced Steam raked in a whopping $1.5 billion in 2014, according to Ubergizmo. Market data firm, SuperData, revealed that about $400 million alone was brought in by Valve’s own games such as DotA 2, Team Fortress 2, and Counter-Strike: Global Offensive. They also state that since Steam takes a 30% cut of every game sale on the platform, about $330 million came from royalties alone.

Consoles cross the Great Wall of China

China has lifted the final restrictions on console sales, making game consoles like Wii U, Xbox One, and PS4 free to enter the country, said SiliconAngle. When the ban was initially lifted earlier this year, console makers like Microsoft and Sony were forced to funnel all systems through Shanghai, China’s experimental free-trade zone, but can now ship and manufacture them anywhere in the country. While it is still unknown how well the Chinese public will receive these new products, Sony told the Wall Street Journal that they welcome the news. According to GamesIndustry International, Microsoft’s Head of Xbox, Phil Spencer, says the company will use this opportunity to work with Chinese game studios to bring Chinese games to Xbox’s international audience.

Gaming mouse and keyboard enter the living room

Sony revealed the Tactical Assault Commander 4, the officially-licensed mouse and keyboard compatible with the PlayStation 4. According to IGN, the device is listed for an October 4 release in the UK and a November 30 release in Japan for a price of $120.

Photo from AFTVnews

Mobile Gaming USA Panel Recap: Fishing in a Small Pond – Opportunities Abound!

I had the privilege of moderating a panel at this year’s Mobile Gaming USA West, held in San Francisco on May 14-15. The event drew some of the top minds in mobile game development, publishing and services, all sharing their thoughts on the current state of the industry, and offering advice on the immediate challenges we all face.

I usually hone in on topics of marketing and public relations, but this panel was different, titled “Fishing in a Smaller Pond: Evaluating the mobile gaming market outside iOS and Android devices”.

While every discussion and panel preceding mine focused on iOS and Android (obviously, given its majority rule over the other mobile operating systems), my panel consisted of experts finding success on other mobile platforms.

The goal was to plant seeds of interest in an audience with little knowledge of and motivation for serving these alternate audiences, discussing the immediate opportunities, monetization, challenges and best practices.

The panel consisted of:

  • Abhinav Gupta, CEO, Game Scorpion
  • Charles Huang, CEO, Green Throttle Games
  • Chris Mahoney, Director of Emerging Platforms, PlayStation
  • Kenny Rosenblatt, CEO, Arkadium

Kicking off, we took a quick audience poll. Of the approximately 100 people in the room:

  • 90% working on iOS
  • 80% working on Android
  • 5% working on Windows Mobile*
  • 5% working on BlackBerry*

*It’s worth noting a clear overlap of those working on Windows Mobile and BlackBerry.

Next up was an opportunity to frame the discussion with a few interesting data points, food for thought as we discussed the various platforms:

  • There are 6B active cellphones worldwide.
  • Smartphones recently overtook feature phone shipments for the first time ever this year. That’s 418M units shipped in Q1 2013, 216M of which are smartphones, and that shift is accelerating.
  • Of smartphones, iOS and Android combined make up 91% (4Q 2012) of total market share worldwide.
  • Windows rose to 2.6%, BlackBerry fell to 3.2%.
  • What’s interesting is that the BlackBerry Q10 was the fastest-selling consumer electronics product ever in the UK (source: Guardian); is this a sign that hard keyboards will live on, and a potential niche for BlackBerry to successfully service?

Digging into the discussion, there were a few key takeaways:

Don’t take anything outside of iOS or Android for granted – money talks

While we’re all focused on chasing the popular thing that’s getting all the press/peer attention, we should take a step back and look to where opportunities might be ripest. Microsoft and RIM are spending millions to attract great content to a marketplace with a healthy install base and lacking attention from massive content players with big marketing budgets (your competitors). Additionally, console manufacturers such as Sony have shifted with the market to reduce barriers to entry, allowing mobile game developers to easily expand to audiences that are already conditioned to liberally spend dollars on a good game. And those of us living in a tech bubble with our shiny new gadgets, constantly looking 10 years into the future, could perhaps look around the world and see that a billion new feature phones will ship this year, generating millions for companies who are actively participating (e.g. Gameloft, vserv.mobi, etc.).

Windows: the agnostic OS

Rosenblatt’s emphasized the emerging importance of Windows, one that will rise to significance over the next several years. Central to this is Microsoft’s efforts for a harmonious OS centralized with Windows 8, not only providing consumers with a familiar experience across all devices, but a platform that developers can easily harness and through which their software/apps can deployed. It’s the only OS on the market with such capabilities and, thus, shouldn’t be ignored, particularly at a time when Microsoft’s deep pockets and massive audience size can provide significant support for great content.

These channels offer prime shelf space

Granted, you’ll need to start with a good game, but the relatively little activity on these alternative platforms means more opportunities for developing a relationship with the channel owners and receiving positive treatment in the form of feature placements. While every developer in the world is knocking on Apple and Google’s door for a feature spot on their respective marketplaces, bringing your great game to these other channels may resonate for preferential treatment.

Develop your content for the audience specific to the platform and/or channel

Sounds obvious, but when was the last time you considered developing for the Nook, or enhancing engagement by allowing mobile games to be played both on the road and on the big-screen TV? When you’re in the early stages of developing a game concept, you should be thinking about the audience it serves and where those audiences consume.

Gupta’s company has seen great success for children’s apps on the Nook and Kindle Fire, which both have audiences mostly comprised of 24+ professionals with children, who are also privy to spending money on an app that might serve an educational purpose for their kids (and of course, keep the kids busy in times of need).

Huang’s company is focusing on the convergence of mobile and TV, following the mantra of harnessing the console that you already own – an Android device in your pocket. Developers can increase engagement and monetization for an existing game by allowing playability in a social environment on the big screen in the living room.

Both Huang and Gupta agree that niche audiences are emerging within the Android ecosystem, which may be viewed simply as the continued fragmentation of the OS, but can be leveraged in a smart way to channel specific efforts into highly targeted audiences.

Also, clearly, Mahoney’s company harnesses the power of the PlayStation brand, creating an entire ecosystem of gaming products that will not only serve core gamers with deep, high-quality game experiences, but also accommodate the great content that the indies and mobile studios are generating in reaching the expanded mainstream audience.

In closing, we all agreed that there are big opportunities out there beyond just iOS and Android, most notably on PlayStation’s expanding line of hardware and distribution, Windows 8’s agnostic platform, BlackBerry’s fight to attract content to its existing base of core customers, and niche channels emerging within Android. I would’ve loved to look at the feature phone business, which globally ships 1m devices annually and has come a long way in terms of device capabilities for games (even with its own app stores!), but we’ll save that for another time. For now, focusing on starting/growing a sustainable business that can continue to feed the development of great games should be everyone’s priority, and these alternative options to iOS and Android just might be the perfect launchpad to future success.

NY Videogame Critics Invade NY Gaming Meetup, GotY Still at Large

Last night, over one hundred video game players, journalists and scholars braved freezing temperatures to convene in downtown Manhattan and discuss their hobby of choice. December’s NY Gaming Meetup hosted the NY Videogame Critics Circle, a group of journalists committed to establishing an East Coast presence on the global gaming map. Moderated by industry veteran (and group leader) Harold Goldberg, the critics waxed philosophical on the highs, lows, and gooey centers of the 2010 year in gaming. Rising above the ranks of petty fanboyism, the critics touched on a wide range of topics:

  • While 2010 was a good year for gaming, it may not have qualified as a “great” one. With an abundance of sequels, many developers played it safe. Blame the struggling economy for the dearth of new IP’s.
  • The battle between indies and majors rages on. AAA titles like Call of Duty are reliable earners, but rarely grab the attention of this particular crowd, who often favor smaller games with shoestring budgets, games that have not been “developed by a focus group.” One glowing exception was Mass Effect 2, a blockbuster which is sure to get a lot of attention in the annual Game of the Year debates.
  • Some independent games like Super Meat Boy and TriplePoint client LIMBO got love from the critics, illustrating the fact that the burden of proof differs greatly between indie games and titles from major studios. This also scraped the surface of the “rigidity in video game pricing” debate, a complex topic that deserves its own post.
  • Red Dead Redemption was a great game, no contest. It was also responsible for Alan Wake’s disappointing sales. Chock this up to a marketing failure; for future reference, literally no other games should be pitted against a release from Rockstar Games.
  • Red Dead was also a sterling example of the ways that DLC can not only bolster a game’s staying power, but also explore an entirely unique timeline or reality. Undead Nightmare was far more than just a bandwagon-inspired cash-in. Mass Effect 2 was similarly praised for giving players a complete disk-based experience, with DLC that provided a unique spin on familiar characters and settings. If nothing else, 2010 was the year that cemented downloadable content as an unavoidable part of a game’s development and marketing lifecycle.
  • Borrowing the microtransaction model wasn’t the only way that 2010’s console releases were inspired by their social brethren. Players are becoming just as accustomed to in-game payments as they are to maintaining and upgrading virtual real estate. Assassin’s Creed: Brotherhood offered gamers a chance to rebuild Rome, just as they’d expand an online farm or browser-based pet shop. Expect to see even more cross-promotional games like Gunslingers, the free (hype-generating) Facebook game that lead up to Red Dead’s proper release.
  • Minecraft was considered the year’s Cinderella story. The baffling title came out of left field to build a userbase over 2 million strong. More importantly, over a quarter of those gamers actually paid $13 to play a game that’s still in its alpha stage infancy.

That was the year in games, summed up (and hotly debated) in 90 minutes. Let’s hope that 2011 delivers even more unique gaming experiences and spreads them out across the entire twelve month calendar.

To keep up with the motley crew of Gaming Critics, follow them on Twitter.

Harold Goldberg –  Russ FrushtickEvan NarcisseTracey JohnAndrew Yoon – Not pictured: Stu Horvath Host: Brad Hargreaves