Enthusiasm for LEGO Universe Builds at E3 2010: Awards & Impressions

The LEGO Group and developer NetDevil made a resounding splash at E3 2010 last week with LEGO Universe, the upcoming MMOG that will change the way you think about online play.

E3 attendees were able to demo the game live on the show floor and take home customized Minifigures from the “build bar.” Members of the press got a special look at the game’s unique “behaviors” system, which enables players to apply simple programmable abilities to their LEGO creations and literally bring in-game models to life.

As the development team works around the clock to perfect LEGO Universe for an October launch, enthusiasm is rapidly building among LEGO fans, gamers and press around the globe. From hardcore MMO enthusiasts and game industry influencers, to mainstream media, kids and parents, LEGO Universe is striking an imaginative spark in everyone who plays it.

Judging from journalist reactions at E3, what’s not to love? LEGO Universe beat out big names like Final Fantasy XIV and Star Wars: The Old Republic to bring home some of the top E3 awards, proving to gamers everywhere that LEGO Universe is a force to be reckoned with – not just for kids, but for LEGO fans and gamers of all ages.

See what all the cool kids are saying about LEGO Universe at E3 2010, including top awards and preview impressions to-date:

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