Content Creator Gift Guide 2017

It’s that time of year again; it’s getting darker earlier and the temperature is dropping. What does that mean? It’s time to start thinking about gifts! Don’t worry, I’ve got a gift guide for you and the content creator in your life. One of the great things about streaming is the low barrier to entry; people can start with a pretty low-budget setup. What makes it even better is the amount of impact that each new piece of hardware can make on the quality of the production.

 

Microphones

 

One area where a creator can have a massive impact on the quality of their videos from a single purchase is microphones. Starting off with your gaming headset’s built-in mic is fine, but people will notice the extra buzz or your breathing. A creator can spend hours using third-party programs to try to smooth out the audio. Eventually, though, it is time for an upgrade. This year we’re going with three price points.

CAD U1 Dynamic Microphone

 

First up is the mic I use, the CAD U1. It is a very cheap upgrade option, usually going for $20 – $25. Additionally, I bought and continue to suggest this mic because it is a dynamic mic and not a condenser like most other microphones used by creators. This immediately cuts down on environmental noise and, with the $3 foam cover, cuts way down on breathing noises.

 

Blue Snowball USB Microphone
 

Next up is a great middle-of-the-road option and happens to be a condenser mic. Many a creator started their journey with the Blue Snowball USB microphone. It will generally run you between $50 – $60 and because it is a condenser mic you’ll have to contend with a bit more background noise but with some tweaking it makes a great choice.
 

Rode NT-USB

 
 

If you want to really give them a treat (or treat yourself!) I highly suggest considering the Rode NT-USB. At $170, it is 6x as expensive as the CAD and is also a condenser style of microphone, but provides a lot more options. Additionally, it has a clarity and fullness of sound that other mics just cannot touch. You will need a couple of additional accessories to make full use of the NT-USB but their stream will thank you.
 
 
 

 

Webcams

 

Another area where a huge impact on video quality can be made, especially during those full-screen face-cam moments, are webcams. While a laptop’s built-in camera or the old Logitech eyeball camera they dug out of their parent’s closet might work, it is not going to look good. Let’s get rid of that pixelated mess and help them step up their game.

Logitech c922x USB Webcam

 

The first camera is the newest version of Logitech’s legendary C920 line, the Logitech C922X. The C920 line has long been the choice for content creators. It will give you a (nearly) flawless 720p or 1080p signal. The newest one even has 60fps support (at 720p) and background replacement software built-in. The C922x costs $100 but is often on sale for much less.
 

 

Next, if you want to offer them something a bit different, is the Razer Kiyo which will run you around $100. This camera offers a built in ring light that can be activated with a twist. Great for content creators who are always on the go and don’t want to carry extra lights with them. It supports 720p at 60fps or 30fps and 1080p at 30fps.
 
 

Elgato Cam Link

Lastly, we have an option for a truly top tier webcam experience, the Elgato Cam Link at $129. The camlink takes any HDMI signal from a compatible camcorder or dSLR and makes it appear to Windows, Linux and MacOS as though it were a USB webcam. This is obviously a costlier solution as they’ll need a compatible camera (such as a Canon HF R800 for $200), but you could get them one of those as well.

 

Accessories

 

There are many miscellaneous items that can contribute to a great setup, some super-obvious and others a bit more “out there.” Let’s look at some other items you can get the content creator on your gifting list to really make their holiday.

softboxes

 

Lights are an important component, but one of the hardest to match to a good brand. A majority of them are of the same quality and will last them a number of years if they treat them right. The best thing is to find a decent deal on a two softbox combo. A quick search on Amazon brought up a pair that are cheaper than the recommended Cowboy Studios from Fancierstudio. Whichever you go with, good lighting is a must. Be prepared to spend around $100.

Elgato Green Screen

 
 

Another favorite among video content creators is, of course, a green screen. You can buy them a $30 – $50 green screen kit that will come with the fabric and rigid stand, but many don’t have room for such a setup to be permanent. An elegant solution is the Elgato Green Screen: while pricier at $150, it comes in a compact carrying case and is quick to deploy. Generally just the right size to sit behind a streamer and small enough when collapsed to put under a desk or bed.
 
 
 

VR Headsets

Virtual Reality has shown it is here to stay. It used to have a rather high barrier to entry but the prices have dropped significantly. The Oculus Rift will run you about $400, and the HTC Vive runs around $600. Another option, if they already own a PS4, is the PSVR for $350. No matter which one you gift, it will add a whole new dimension to the content they produce.

 

Elgato Stream Deck

Part of the complication of creating content is the management of different scenes, graphics, sounds etc that are a part of a creator’s show. This year Elgato introduced the Stream Deck, for $150, to help simplify the production of both live and pre-recorded content. It comes with 15 LCD backed keys that can be assigned to do a multitude of things using their provided software. From switching to the latest meme scene at the push of a button or quickly muting a mic to cough, the Stream Deck is sure to make life way easier.
 

Elgato HD60s

If they’re starting to explore the idea of a two-computer setup, or want to capture console footage, you can help them by giving them a capture card. There are a lot of options out there but the most popular among streamers is the Elgato HD60s. They will have to have a fairly modern computer because this device uses USB3.0, but it will be well worth it, offering real-time 1080p 60fps recording for just $170.

 

Extras

 

Finally, if you’ve looked through this list and wondered where the reasonably priced gift idea was, giving a Steam Gift Card of any amount is a great way to support your favorite content creator. One of their largest expenses, year after year, are the games they have to purchase in order to continue to produce up-to-date content. Giving them Steam credit means they will have the funds they need the next time a game launches.

As of this year, Twitch is offering the ability to gift channel subscriptions to other viewers. If you’re savvy and involved with the creator’s community, consider gifting a few $5 subscriptions to their viewers who haven’t already subscribed. Obviously this only applies if they are a Partner or Affiliate, but doing so will potentially unlock the ability for Partners to get more emotes and hopefully prompt the user who was gifted a subscription to continue it for themselves. Not only will the creator receive their cut of the subscription money but you may help convert more viewers into hardcore fans.

These are all great options but they certainly don’t cover the full spectrum of possible gifts. Content creators are constantly upgrading, whether it is various internal computer components, trying out new web services, or even switching out their chairs in hopes that it will improve their content and allow them to keep making a great show. No matter what you get your favorite content creator (yes, even that ugly sweater), hopefully they are thankful that you thought of them this holiday season.

 

Disclosure: Elgato is a current client of TriplePoint

TRIPLEPOINTS OF INTEREST – MAY 29

In this week’s TPoI, PS3 production has officially ceased, Apple reveals App Store earnings to date, and a Twitch streamer allows users to experience the stock market.

Sony Halts PS3 Production in Japan

Back in March, Sony briefly mentioned the possibility of PS3’s production being discontinued. MCV disclosed that the official Japanese PlayStation website stated that shipments for the standard 500GB model have “ended’. A representative from Sony Japan spoke to Kotaku in March, revealing that PS3 shipments in Japan will eventually cease and that the PS3’s production has already terminated. Launched back in November 2006, Polygon thinks the PS3 had a decent run for 10 years, but believes it may have faced difficulty keeping up with its competitor the Xbox 360. Despite the end of the PS3 era, iTechPost anticipates Sony will focus its time and effort in marketing the PS4 and its upcoming titles.

App Store Developer Earnings Exceed $70 Billion

Apple announced that their developer community has earned over $70 billion since the App Store launched in 2008. MacRumors disclosed that App Store downloads have grown over 70 percent in the past year, with the top categories being Gaming, Lifestyle, and Health. One of the biggest drivers of the store’s success was games such as Pokemon GO and Super Mario Run, according to Gamasutra. Forbes is impressed with how well the store is doing, and reports that developers can even respond directly to customer feedback or offer tech support if needed. The App Store numbers are admirable, but TechRadar is curious to see how it stacks up to Google’s Play Store.

Twitch Channel Uses Real Money for Users to Play with Stock Market

Amazon engineer Mike Roberts created the Twitch channel “Stock Stream” and invested $50,000 into the channel to start to allow viewers to invest in whatever they pleased. BusinessInsider reports that Roberts had seen the idea floating around the web for years without much progress, and finally decided to put it in action. TheNextWeb explains that players participate in 5-minute voting rounds, using chat commands to buy or sell a stock. All trades are done on the Robinhood trading app which is used to buy shares. However, if the account falls below $25,000, it will come to a close due to FINRA/SEC regulations. SlashGear finds the concept intriguing and is curious to see how it will pan out. PCGamer finds it to be the strangest Twitch Play ever due to the fact that Roberts is willing to take a huge risk with his own finances.

TRIPLEPOINTS OF INTEREST – WEEK OF APRIL 17

In this week’s TPoI, we bring you the latest updates on Microsoft’s Xbox Game Pass service, Twitch’s new subscription service, and the possibility of a Mini SNES Classic Edition from Nintendo.

Xbox Game Pass Coming Later This Spring

Microsoft is preparing to launch Xbox Game Pass, a subscription gaming service similar to Netflix that gives users access to over 100 Xbox One and Xbox 360 titles for $9.99 a month. Gamespot notes that the service’s alpha test is coming to an end on April 28, signaling an impending launch, and CinemaBlend predicts that it could come as soon as E3. Michael Pachter is confident that Microsoft won’t be able to replicate Netflix’s success, due to the lack of newly released titles being offered on the Game Pass.

Twitch Expands Subscription Service Options

Twitch has announced new $24.99 and $9.99 level subscriptions options, allowing fans to support their favorite streamers in bigger ways. TechCrunch reports that higher payment level subscribers will count more toward a channel’s overall subscriber number than non-paying viewers. EsportsPro believes this could significantly increase partnered streamers’ revenues, with a potential for streaming to turn into a full-time job for more users of the platform. Per Eurogamer, Twitch plans to release the beta version “very soon.”

Nintendo to Release a Mini SNES Classic Edition?

With the global discontinuation of the NES Classic Edition, there is speculation that Nintendo has plans to launch a Mini SNES Classic Edition, according to a report from Eurogamer. Nintendo has neither confirmed nor denied the rumor, but Fortune surmises that this may have been why production of the NES Classic was stopped. If the SNES is to be released, GameSpot expects it to launch sometime around December, a perfect gift for the holidays. Polygon suggests that Nintendo implements a pre-order program to prevent the type of shortage issues that were present at the NES Classic launch, with Forbes going so far as to advise Nintendo to triple the amount of SNES available.

TRIPLEPOINTS OF INTEREST – WEEK OF APRIL 3

For this week’s TPoI, we dive into YouTube’s latest partner program update, PETA’s dispute with Nintendo, Atlus’ debatable decision to enact a strict streaming ban, and the launch of Twitch’s very own gaming store.

YouTube Enacts Stricter Creator Monetisation

In an effort to catch suspicious channels, YouTube has changed its partner program by enacting stricter guidelines for channel monetization. The Verge reports that going forward, YouTube won’t allow monetization until a creator has reached 10,000 lifetime views on their channel. MCV speculates that the true reasoning behind the move is to lessen the chances of brands finding themselves aligned with hate speech or racist content, an issue that YouTube has been battling. Aspiring creators will undoubtedly have a harder time earning money with this new policy in place, but ArsTechnica advises that using GoogleAdSense is an option to obtain ad revenue without relying on the total view count. Furthermore, Fortune revealed that YouTube plans to add a new review process for the partner program that will monitor a video publisher’s activity to ensure the creator is adhering to the rules and regulations.

PETA Shames Nintendo For 1-2 Switch Milking Game

Milk, one of 28 mini games on Nintendo’s multiplayer party game 1-2 Switch has been deemed unrealistic according to PETA president Ingrid E. Newkirk. The milking simulator portrays no cows on-screen and the farmers appear to be happy-go-lucky during the entire process. Polygon reports that Newkirk personally wrote a letter to Nintendo to address her concerns stating, “We have more than 35 years of experience investigating dairy farms where cows are exploited for their milk, and it is NEVER that pleasant for these animals. Can we have some realism here, please?” Uproxx adds that Newkirk suggests either Nintendo depicts the cruel reality of animal abuse or consider simulating a game where no animals suffer. Nintendo has yet to respond but we anticipate a thought-out and respectful rebuttal.

Atlus Threatens Gaming Community With Harsh Consequences

The long awaited Japanese RPG series Persona finally launched its fifth entry to the series Persona 5 outside of Japan on April 4. The day after its release, a report from Kotaku revealed that developer Atlus threatened to issue channel strikes and content ID claims on any streamer or YouTuber that showed footage beyond 7/7, a date in the calendar of the game. The purpose of the ban is to prevent spoilers for those who haven’t obtained or played the game, but Forbes argues that users could easily search for a playthrough of the game considering it’s been released in Japan for a whole year. Atlus’ concerns are valid, but ArsTechnica adds that in this day and age, gaming companies should view gameplay videos as a way to boost exposure not hinder it. In recent news, Polygon reports that several streamers and YouTubers are showing content past the 7/7 mark and are well aware of the potential repercussions to follow.

Shop and Stream: The Future of Twitch

Amazon-owned Twitch has released a purchasing system for streamers and audience viewers. The Escapist disclosed that users will now be allowed to buy a game while watching a stream, with over 50 different titles released so far. Games can be downloaded and played through the Twitch launcher or on a publisher’s service, such as Uplay. Not only that, streamers will get a cut of the sales as well, with partnered streamers earning up to 5% of the sales that originate from their channel, according to The Verge. This is a smart move on Twitch’s part, as it offers revenue for both the company and streamers. Although Engadget believes this is a smart move, it worries that content creators may abuse the system and only stream games purely for financial gain. PCWorld agrees, but also argues that it’s a great way to showcase a game and see a streamer’s honest reaction and feedback.

Streamer Gift Guide 2016

Christmas Tree

Tis the season for gift guides. You can’t click a link in a google search without tripping over a “10 best tech gifts” story. One category of guide is always missing though: what to get for content creators.

More accurately, this guide is for the friend/parent/significant other of a content creator. One of the great things about streaming is the low barrier to entry; people can start with a pretty low-budget setup. What makes it even better is the amount of impact each new piece of hardware can make on your content.

Let’s start off with an area in which a creator can easily improve: audio. Microphones, to be exact. Starting off with your gaming headset’s built-in mic is fine, but people will notice the extra buzz or your breathing. A streamer can spend hours on third-party programs to try to smooth out the audio. Eventually, though, it is time for an upgrade.

CAD U1 Dynamic Microphone

 

My first suggestion is a personal one, as it is the mic I use, the CAD U1. It is a very cheap upgrade option, usually going for $20 – $25. Additionally, I bought and suggest this mic because unlike most microphone suggestions, it is not a condensor mic but is a dynamic mic. This immediately cuts down on environmental noise and, with the $3 foam cover, cuts way down on breathing noises.

Rode NT-USB

 
 
 

If you want to really give them a treat (or treat yourself!) I highly suggest considering the Rode NT-USB. It is 6x as expensive as the CAD and returns to the condenser style of microphone, but provides a lot more options. Additionally, it has a clarity and fullness of sound that other mics just cannot touch. You will need a couple of additional accessories to make full use of the NT-USB but your stream will thank you.

 
 
 

Next up are webcams. You may be using your laptop’s built-in camera or something you dug out of a drawer from the good old days from before the dot-com bust! This is fine to get started, but now it’s time to get rid of that pixelated mess and step up your game.

 

Logitech C920
The first camera almost needs no description. The Logitech C920 has become the streaming camera of choice (and for good reason). It will give you a (nearly) flawless 720p or 1080p signal. It may not be one of the fancy new 60fps cameras that have entered the market (such as Logitech’s own C922x) but you won’t be disappointed. Best of all,with new cameras releasing, the price on this slightly older one is dropping and can usually be found for around $60.

 

Razer Stargazer

Next is if you are really ready to step up your game: the Razer Stargazer which will run you around $150. The first camera to offer Intel Realsense, which uses multiple cameras to perform depth sensing and remove the background of the video even without a greenscreen! On top of that, it does 60fps at 720p. If you don’t have use for either of those features the last camera will cover your needs, but if you stream in a cramped space or do some crazy movements on Twitch’s new IRL category, this is the camera for you.

softboxes

 

Lights are an important component, but one of the hardest to find a good brand. A majority of them are of the same quality and will last you a number of years if you treat them right. The best thing is to find a decent deal on a two softbox combo. A quick search on Amazon brought up a pair that are cheaper than the recommended Cowboy Studios from Fancierstudio. Whichever you go with, good lighting is a must. Be prepared to spend around $100.

 

Lastly, we’re going to get into a couple of miscellaneous and premium add-on items once you have everything else decently setup.

 

VR Headsets

Virtual Reality is starting to really take off but has a rather high barrier to entry. There are options from Oculus and HTC/Valve but both will run you around $800. A slightly cheaper option if you already own a Playstation 4 is the PSVR. No matter which one you gift (or buy for yourself), it will add a whole new dimension to the content produced.

 

Elgato HD60s

If the content creator is starting to explore the idea of a two-computer setup, you can help them by giving them a capture card. There are a lot of options out there but the most popular among streamers is the Elgato HD60s. They will have to have a fairly modern computer because this card uses USB-C, but it will be well worth it. Real time 1080p 60fps recording with no impact on the gaming PC — truly the next level of recording for just $170.

 

Finally, if you’ve looked through this list and wondered where the reasonably priced gift idea was, giving a Steam Gift Card of any amount is a great way to support your favorite content creator. One of their largest expenses, year after year, are the games they have to purchase in order to continue to produce up-to-date content. Giving them Steam credit means they will have the funds they need the next time a game launches.

These are all great options but they certainly don’t cover the full spectrum of possible gifts. Content creators are constantly upgrading, whether it is various internal computer components, trying out new web services, or even switching out their chairs in hopes that it will improve their content and allow them to keep making a great show. No matter what you get your favorite content creator (yes, even that ugly sweater), hopefully they are thankful that you thought of them this holiday season.