TriplePoints of Interest – Week of October 26

The end of another week, another edition of TriplePoints of interest. This week Nintendo’s first mobile game gets a name, PewDiePie squares off against AdBlock,

Nintendo goes mobile in March

Nintendo has this week announced their first mobile game, Miitomo, which will launch in March of 2016. The app appears to be a messaging and communication app that will use Nintendo Mii characters to communicate with other players. has their take: Nintendo is taking a careful and thoughtful approach to mobile.

PewDiePie vs. AdBlock….FIGHT!

Last week, YouTube launched YouTube Red, a subscription service allowing viewers access to their favorite channels and content without having to watch ads. One of the more interesting threads to come of this was many viewers proclaiming that it didn’t matter to them because they use AdBlock, effectively enjoying YouTube ad-free and subscription-free. But cometh the hour, cometh the king – this week PewDiePie took to his blog to explain the pros to YouTube Red and the cons to AdBlock, noting particularly that AdBlock has a hugely negative effect on smaller channels trying to grow.

EA is going to sell so much Star Wars

A long time ago in a galaxy far, far away the beta for Star Wars Battlefront attracted over 9 million players, making it the biggest video game beta in history. Based on this, Electronic Arts now expects to sell more than 13 million copies of the game by March 2016. That’s a lot of Galactic credits!

People on the internet are terrible

SXSW Interactive found itself in the middle of a bit of controversy this week when it cancelled two planned panels focused on online harassment in the video game space in the face of threats of violence on the – you guessed it – internet. In response to the conference’s decision, Vox Media boycotted the event, pulling it’s CEO from a featured speaker slot. SXSW has since apologized and begun building out a larger Online Harassment Summit to feature at the show. Can’t we all just get along on 6th street?

Marketing at SXSW: Go Big Or… Don’t?

This was my second year attending Austin’s SXSW Interactive and I’m surprised to say that I was quite blown away with the growth in attendees and content, even from just one-year prior. There was something for everyone: Nike+ court to get your slam-dunk on? Done. Free BBQ Tacos with wet wipes and antacid accompaniments? Easy. A chance to smash guitars with The Office’s Rainn Wilson? Of course!

The “I’m impressed!” neurotransmitters are stimulated to exhaustion and you still keep coming back for more- wanting bigger, better, shinier, free-er things (meanwhile causing increased use of neolexia). No doubt these big flashy exhibits and parties may momentarily grab your attention, but, to be honest, it was the low-budget marketing, random acts of kindness, and the truly personal touches that left the lasting mark for me. Here are a few of the companies that left a positive impression on me without having to throw down lavishly.

  • AT&T: You’re short one important email, or Foursquare badge to be earned, when you notice a blinking red battery…<gasp> and it’s only noon! We’ve all been in this terrifying 21st century situation. Thanks to AT&T this year, you didn’t have to be – the company offered free cell phone charging stations in guarded lockers. Now that’s some bang for your (marketing dollar) buck!
  • Uber: While they already have a rapidly growing and loyal fan club, it wasn’t Uber’s clever SXSW on demand BBQ that got my attention, it was the team’s generosity. As the happening house party came to an end, our TriplePoint group had a realization – we are far away from anything, it’s raining cats and dogs, and the place is overflowing with people (aka cab-hunting competition). Just as we were about to lose hope, our newly befriended crew from Uber swooped in like a team of Robin Hoods, giving us a ride back to civilization… and winning my business.
  • ToutApp: Tout pulled the best marketing move of all: a product that is actually useful. While SXSW was the beta-testing ground for all manner of apps focused on sales and networking, Tout’s iPhone app shone because it’s as powerful and ubiquitous as email itself. The company recently did a blog post on how Tout can replace business cards (go green!), but it doesn’t have to. Even with traditional business cards, using Tout can dramatically speed up sending and following up on emails. The service is much more than an iPhone app – even if you don’t have an iOS device, Tout offers tight integration with Gmail, SalesForce, and other email clients and CRMs.
  • Netbase: Ice cream cart and t-shirts proclaiming, “We know what women want” (which apparently is ice cream)… in order to promote their product and panel session the following day. Now they have grabbed the attention of both men and women. For a Ben & Jerry’s sampling, of course I’ll tell you what I want. Good move, Netbase.
  • (Honorable mention, but disqualified due to large Google budget) Schemer: (Which I didn’t realize WAS Google until after-the-fact…very clever), had me remembering their name by giving me a mustache. Computer program connected to a small Polaroid printer and voila! – Shockingly realistic image of me with a ‘stache (probably not unlike what my dad looked like in the 70s). Potentially regretfully attaching below.

All in all, no matter the size of your budget you don’t need to feel overshadowed by the Fortune 100 throwing down the (thousands of) Benjamins… Hire well and be creative and you’ll still come out on top.



The TriplePoint Experience at SXSW 2011

We hope you’re managing to sort information from insanity on this April Fool’s Day. It’s never an easy job, is it?

It’s an activity that’s not just restricted to April 1st, either — as our own team has written previously, certain gatherings and occasions, like South by Southwest, can be tough to survive if you’re unprepared.

Take a look, following the break, at a little glimpse of the madness at this year’s SXSW. Just watch out for monkeys. Continue reading The TriplePoint Experience at SXSW 2011