Organic Twitter Buzz Beats All

Organic vs. non-organic buzz – Celebrities (and ordinary players) create both types of buzz for Temple Run. Non-organically speaking, they simply tweet their score using the in-game prompt. Organically speaking, they go out of their way to create original content. Free PR tip! All mobile games should have a social media sharing element integrated in some way because, put simply, people love to brag. Who …

Attracting the Non-Gamer

Last week, while chatting around my kitchen table with a friend, she pulled out her phone and proceeded to play a round of Temple Run while we continued our conversation. Taking a cue from her, I whipped out my phone and began playing as well. And there we sat, talking as we individually played our …